Netflix recently premiered 22 July in cinemas across the world. Next in line is Roma and Netflix is publicly inviting other theatre chains to show its films.
Roma on over 100 screens worldwide
Netflix’s highly anticipated Roma by Alfonso Cuaró who previously created Gravity will premiere on over 100 cinema screens worldwide. And we can expect select future films from Netflix to also have a theatrical presence.
- ”This December, we'll be launching ROMA, from Oscar-winning director Alfonso Cuarón. We support simultaneous release in cinema and on Netflix, and the film will debut on Netflix and on over 100 screens worldwide, just as we are doing currently with 22 July, from Oscar-nominated director Paul Greengrass,” said Netflix.
The streaming giant is inviting other theatre chains to show its films in the future. However, they must agree to a simultaneous release in the cinema and at home on Netflix. Hollywood has been built on staggered release schedules or “windows” so it would mark quite a change in how they do business.
- ”We believe in our member-centric simultaneous release model for our original films and welcome additional theatre chains that are open to carrying our films to provide the shared-viewing, big-screen experience to their customers who enjoy that option.”
By partnering with theatre chains Netflix will give its users the choice to watch some of the high-profile movies on the big screen. However, the initiative has also been designed to ensure that Netflix movies complete the qualifying run required to be eligible for Oscars. Customers who prefer to watch at home can expect high profile titles from Netflix to be available in 4K HDR and Dolby Atmos. Very few theatres offer HDR.
The company did not comment on the theatrical release schedule for 2019 and beyond where it is planning to release movies by Martin Scorsese, Michael Bay, and others.
137 million subscribers
The comments were made when Netflix released its financial report for the third quarter. The company confirmed that it now has 137 million subscribers across the world. Almost 7 million were added in the third quarter where Netflix saw revenue of 4 billion dollars and net profit of 403 million.
Some had questioned Netflix’s growth outlooks after the company reported weaker than expected results in the second quarter of the year, with “only” 5.15 million new customers.
Those concerns have been dispelled as Netflix now expects record growth in the fourth quarter if the year with an estimated 9.4 million new subscribers. That corresponds to 100,000 new customers every day.
Next year, Apple, Disney, and WarnerMedia (née Time Warner) will join the battle with their respective streaming services. By that time, Netflix will most likely have well beyond 150 million subscribers - and far more viewers.
Roma will premiere on December 14 and has already been called a “masterwork” and “one of the best Netflix originals”. Many also expect it to pull home an Oscar for best foreign film.