Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reasonGoogle, Sky, RAI and others join the HbbTV Association - FlatpanelsHD

Google, Sky, RAI and others join the HbbTV Association

29 Oct 2018 | Rasmus Larsen |

Seven companies, including heavyweight Google, have joined the HbbTV Association who is creating a hybrid system for delivery of broadcast and streaming video through Smart TVs and set-top boxes.

HbbTV in 44m consumer devices

If you live in Europe you have probably encountered HbbTV (Hybrid Broadcast broadband TV) in some form or another. You may even use it on a regular basis to access a library of TV programs by clicking the red button on the remote control.

The HbbTV Association says that over 44 million consumer devices (Smart TVs and set-top boxes) support HbbTV across 35 countries. Seven new companies have joined in the past 12 months, bringing the total up to 70, the association said.

- "We are excited about these high-profile companies joining HbbTV Association. The continuing strong interest by major market players in our open specifications confirms our approach towards establishing HbbTV as a universal standard for hybrid broadcast and broadband services across all screens," said Vincent Grivet (TDF), Chair of the HbbTV Association.


HbbTV


The seven new companies are Google, European pay-TV broadcaster Sky, Italian public broadcaster RAI, Greek public broadcaster ERT, Italian technology solutions provider Kineton, Chinese consumer electronics manufacturer Skyworth, and one unnamed company.

The most significant addition is of course Google. The company is currently developing the Android TV operating system, and many of its TV partners, including Sony and Philips, offer HbbTV support in their TVs. By joining the association, Google will be able to more tightly integrate HbbTV with Android TV.

While HbbTV offers advantages to viewers such as the ability to stream TV programs on-demand by clicking the red button on the remote control, it also equips broadcast networks with tools to track viewer habits and serve targeted ads on their TV channels. The first implementation of ads via HbbTV was introduced in 2016.

- “As an open standard, HbbTV reaches viewers across different platforms and reception devices, enabling broadcasters to maximise the reach and monetisation opportunities of their interactive services,” the HbbTV Association said.

Other members of the HbbTV Association include BBC, Hisense, LG, Panasonic, Samsung, Sony, TP Vision (Philips), and TP Vision.



Latest news

Samsung Serif TV

Samsung expands range of lifestyle TVs - The Frame, Serif & Sero

21 Feb 2020 | Rasmus Larsen |

Disney+ arrives on (some) Vizio TVs

21 Feb 2020 | Rasmus Larsen |
Sony UHD Blu-ray player

Sales of UHD Blu-ray players in decline

20 Feb 2020 | Rasmus Larsen |
Panasonic HZ1000 OLED

Panasonic unveils 2020 HZ1500 & HZ1000 OLED TVs with Filmmaker Mode

18 Feb 2020 | Rasmus Larsen |
Panasonic HX940

Panasonic announces 2020 HX940, HX900 & HX800 4K LCD TVs

18 Feb 2020 | Rasmus Larsen |
Samsung Q60T

Samsung's most advanced "QLED" LCD tech is now reserved for its 8K TVs

17 Feb 2020 | Rasmus Larsen |
Samsung Q80T

Samsung unveils its 2020 line-up of 8K and 4K "QLED" LCD TVs

17 Feb 2020 | Rasmus Larsen |
Star Wars box-set

Star Wars: The Skywalker Saga box-set coming to UHD Blu-ray in March

14 Feb 2020 | Rasmus Larsen |