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IMDb launches free, ad-supported streaming service

14 Jan 2019 | Rasmus Larsen |

The Internet Movie Database, or IMDb, is entering the streaming market with a free, ad-supported service called Freedive that is available on Amazon FireTV.

IMDb Freedive streaming service

IMDb, who is owned by Amazon, is following in the footsteps of Roku, Vudu and others by launching a free, ad-supported streaming service. It will offer access to both movies and TV shows.

- “Customers already rely on IMDb to discover movies and TV shows and decide what to watch,” said Col Needham, Founder and CEO of IMDb. “With the launch of IMDb Freedive, they can now also watch full-length movies and TV shows on IMDb and all Amazon Fire TV devices for free. We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely, including on IMDb’s leading mobile apps.”

At launch, Freedive is available on Amazon FireTV devices and the web, with wider support to follow later. It supports Alexa (on FireTV) and is linked to the IMDb website that is now indicating if a movie is available to watch on Freedive.


 IMDb Freedive


The service is free but has periodic ad breaks during playback. It was not detailed how your user data will be processed or whether it will be shared with Amazon.

Besides movies such as Memento, Drive, Foxcatcher, and The Illusionist, and TV series such as Heroes, Fringe, and Without a Trace. Freedive will offer original content such as The IMDb Show, Casting Calls, and No Small Parts.

IMDb FreeDive is available in the US only. You can check it out on imdb.com/freedive.



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