Sony X950G prices start at $1400

13 Feb 2019 | Rasmus Larsen |

Sony USA has revealed pricing details for its new X950G 4K TVs with zone dimming. Prices start at $1400 dollars for a 55-inch screen. The 65 and 75-inch TVs will cost $2200 and $3500.

Update 19.02.2019: Sony UK and DE pricing details were announced today and have been added to the table below.

Sony X950G 4K TVs

Sony’s 9-series 4K LCD TVs have been a popular choice in recent years, mainly due to FALD (Full Array Local Dimming) that makes HDR possible on an LCD panel.

Unlike edge LED where light emitting diodes are placed along the edges of the LCD panel, a method that offers relatively poor backlight control, a FALD system places LED dimming zones behind the LCD panel for improved luminance control and higher contrast, depending on the number of dimming zones (Sony has not confirmed details for X950G).

Compared to the existing X950F, the 2019 X950G offers improved viewing angles, better speakers, HDMI eARC, and other improvements, says Sony. The 4K TV supports Dolby Vision, in addition to HDR10 and HLG, and Dolby Atmos. It is also ‘IMAX Enhanced’ and runs on Google's Android TV platform.

 Sony X950G (XG85) 4K LCD

X950G will compete with zone dimming LCD TVs from Samsung, TCL, Vizio, and other TV makers. In recent years, TCL and Vizio have brought FALD technology to more affordable TVs. This year, Samsung is also bringing the technology to its 8 and 7-series TVs. Samsung’s 65-inch Q70R and Sony’s 65-inch X950G both carry a suggested retail price of $2200.

The 55-inch ($1400), 65-inch ($2200), and 75-inch ($3500) Sony X950G models will be “available soon”, with the 85-inch model to follow later this year. Pricing details for Europe will be announced later.

Sony X950G – pricing & specs

Pricing details
- 55” XBR-55X950G - $1,399.99 / £1899 / €1999 (DE)
- 65” XBR-65X950G - $2,199.99 / £2499 / €2799 (DE)
- 75” XBR-75X950G - $3,499.99 / £3999 / €4499 (DE)
- 85” XBR-75X950G - TBA

- Features Picture Processor X1 Ultimate providing the ultimate 4K HDR viewing experience with the following technologies: Object-based Super Resolution, Object-based HDR remaster, Super Bit Mapping 4K HDR and Dual database processing.
- Features full-array local dimming backlight with X-tended Dynamic Range PRO that ensures 6 times the contrast of conventional LED TVs.
- Features Acoustic Multi-Audio with Sound Positioning Tweeters; delivering Sony’s Sound-from-Picture Reality experience, action and sound are precisely aligned and your viewing becomes so much more immersive.
- Features X-Wide Angle that minimises the colour change when viewed from the side; view faithful shades and hues from wherever you watch the TV (available in 85” and 75” models.)
- X-Motion Clarity keeps fast action clear and smooth; moving images are precisely controlled to minimise blur and even during fast-moving scenes, pictures stay true with no loss in brightness.
- Features Netflix Calibrated Mode that brings the creator's vision directly to the TV.
- Features IMAX Enhanced that brings a fully immersive at-home entertainment experience to the TV taking full advantage of IMAX Enhanced content.
- Dolby Vision brings scenes vividly to life for authentic viewing, while Dolby Atmos fills the room with immersive surround sound.
- Apple Airplay 2 and HomeKit
- With the Android TV platform and the Google Assistant built-in, you can quickly access entertainment, get answers and control devices around your home. Find the latest blockbuster, check the score of the big game or dim the lights – all with just your voice, no remote required. (Google Assistant availability depends on region.)
- Hands-free voice search: find your favourite entertainment by simply talking to the TV.
- Easy to control smart remote; connect set top boxes and other devices via HDMI to the TV and control them all using one smart remote (depends on region); a slimmer, more rounded design with a built-in voice control microphone and an enhanced button layout for ease of use.
- New processor for stress-free usability; quicker response of launching apps, powering on the TV, and more.

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