Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reasonRoku TVs coming to Europe this year - FlatpanelsHD

Roku TVs coming to Europe this year

07 Sep 2019 | Rasmus Larsen |

Roku is expanding its Roku TV licensing program into Europe, starting with the UK later this year. Hisense is launch partner.

Roku steps into Europe

Roku is a leading TV platform in the US but the company has a very limited presence in Europe. At IFA 2019, Roku CEO Anthony Wood announced that Roku is expanding into Europe starting with Roku TVs in the UK. Hisense will launch the first Roku TVs (TVs running the Roku platform) in the UK in the fourth quarter of 2019. The Hisense models will feature 4K resolution and HDR support in sizes up to 65 inches. More details will be announced closer to launch. - "We are pleased to bring the Roku TV licensing program to Europe and look forward to the first Hisense Roku TVs in market this year," said Anthony Wood, Roku CEO.

Roku TVs in Europe

Roku is one of several TV platforms and in Europe it will face competition from Google's Android TV, Apple's tvOS, Samsung's Tizen, and LG's webOS. In Europe, some of Roku's current partners, including TCL, use Android TV. At IFA, Amazon announced that it is also expanding its FireTV platform into Europe starting with the UK, Germany, and Austria. At IFA, the Roku CEO invited TV manufacturers to embrace the Roku platform and predicted that "purpose built operating systems will win" as he compared the TV market to the markets for PCs and smartphones. - "While consumers love Roku TV’s simplicity and advanced features, TV manufacturers benefit from the low cost of manufacturing, a variety of technology options, and support from Roku. The ability to quickly bring to market a leading smart TV experience that is regularly updated by Roku and is packed with entertainment gives TV manufacturers an edge in the competitive TV business," said Wood. Today, more than 100 Roku TV models are available from over 10 brands in the US. In addition, Roku is selling streaming sticks and boxes. It is also operating a free ad-supported streaming service called 'The Roku Channel'.

Roku TVs in Europe




Latest news

Snyder Cut

HBO Max unveils launch line-up of over 600 movies

22 May 2020 | Rasmus Larsen |
Samsung The Terrace TV

Samsung launches 'The Terrace' outdoor TV with 2000 nits brightness

22 May 2020 | Rasmus Larsen |
HBO Max Apple TV

HBO Max to launch on Apple TV, Android TV, PS4, Xbox & some TVs

21 May 2020 | Rasmus Larsen |
Netflix Recommended

Netflix Recommended TVs must now be optimized for interactive content

21 May 2020 | Rasmus Larsen |
Greyhound Apple TV

Tom Hanks' Greyhound will skip theaters and premiere on Apple TV+

20 May 2020 | Rasmus Larsen |
Joker in Dolby Vision

First Dolby Vision titles appear in Google Play Movies

19 May 2020 | Rasmus Larsen |
Sony TV AR app

New Sony AR app lets you visualize its TVs in your home

19 May 2020 | Rasmus Larsen |
Sony HT-G700

New soundbars from Sony: 3.1ch HT-G700 and 5.1ch HT-S20R

15 May 2020 | Rasmus Larsen |