Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reasonCord-cutting sends US pay TV market into freefall - FlatpanelsHD

Cord-cutting sends US pay TV market into freefall

31 Oct 2019 | Rasmus Larsen |

Even before Apple, Disney, Warner and NBCUniversal have launched their streaming services, cord cutting has sent the traditional US pay TV market into freefall. Every day, more than 20,000 US households cut the cord.

Cord-cutting gathers pace

2017 and 2018 were bad but 2019 has developed into something much more ugly. Worse still is the fact that traditional pay TV providers seem unable to reverse the trend. Cord-cutting is accelerating each quarter. AT&T leads the pack as it lost another 1.36 million video subscribers, including 195,000 AT&T TV Now subscribers, in Q3 2019. Over the last year, AT&T has lost 14% of its video customers. Even before Dish and Altice have reported numbers, total Q3 2019 losses approach 2 million households. In other words, more than 20,000 US household cut the cord every day. Losses are happening across cable, satellite, IP and OTT as Americans are abandoning traditional TV channels and bundles. It is also noteworthy that we are seeing these events unfold before many major players have launched new streaming services that tend to replace pay TV bundles. Apple and Disney will both launch streaming services in November 2019, while Warner (owned by AT&T) and NBCUniversal (owned by Comcast) will do so by spring 2020.
The dark clouds over the US pay TV market are unlikely to disappear in the foreseeable future. With the launch of new streaming services, content owners will increasingly start to pull content from pay TV to make it available exclusively online. Some of the most popular classic TV series will head to new streaming services over the next few years. What is happening elsewhere? Some European markets are showing signs of something similar brewing but the streaming landscape is less developed in this region. Unless the companies manage to stop the bleeding, the traditional US pay TV market will almost completely vanish within the next 10 years. With further acceleration in cord-cutting, it could happen even sooner. Is something better waiting on the other side? We shall see. - Source: Earnings reports,

Latest news

TV energy labels

New TV energy labels: Before and after

05 Mar 2021 | Rasmus Larsen |
Xbox Series X energy

Report: Xbox Series X/S 'instant on' could cost users $500m in the US alone

04 Mar 2021 | Rasmus Larsen |
Mimi on Philips TV

Philips 2021 TVs can match sound to your individual hearing profile

04 Mar 2021 | Rasmus Larsen |
Reavon UHD Blu-ray players

Two new UHD Blu-ray players from newcomer Reavon launching in April

03 Mar 2021 | Rasmus Larsen |
PlayStation Video

Sony PlayStation Store will no longer offer movie purchases & rentals

03 Mar 2021 | Rasmus Larsen |
Samsung 2021 TV

Samsung 2021 TV line-up

02 Mar 2021 | Flatpanels |
SmartThings for Nvidia Shield

Samsung SmartThings on Nvidia Shield: Your home will soon stop working

02 Mar 2021 | Rasmus Larsen |
EU energy label 2021

New, stricter EU energy labels for TVs specify SDR & HDR consumption

01 Mar 2021 | Rasmus Larsen |