BeoVision Harmony has a new member. A 65-inch 'butterfly' will join the 77-inch. Prices start at 13500 Euro.

65" BeoVision Harmony
In recent years, Bang & Olufsen has axed multiple TV models, including Avant and Horizon, leaving only the Eclipse OLED model on the market. It is now adding 77-inch and 65-inch BeoVision Harmony OLED TVs to its line-up.

BeoVision Harmony was unveiled as a 77-inch TV in April 2019. Today, B&O is launching the 65-inch version. The company is positioning Harmony as its flagship TV, which is reflected in the price and its unique mechanical 'wings'.

- "When Beovision Harmony is turned off or just playing music, the thin screen rests close to the floor, partially covered by the two oak and aluminium speakers. Turning Beovision Harmony on prompts the two wings to fan out — like a butterfly taking flight — and the screen rises to the perfect viewing height. Turn off the TV, and the finely choreographed sequence plays out in reverse," the company said.



The smaller 65-inch version of BeoVision Harmony comes with the same active DSP-based sound center as the 77-inch model. Likewise, it comes with the LG C9 OLED TV mounted on top of the sound center, meaning that it uses LG's webOS platform, video engine, and user interface (although with some modifications).

 Also read: Hands on: B&O Beosound Stage soundbar & Beovision Harmony TV

It features built-in AirPlay 2, Bluetooth, and Chromecast, allowing users to listen to music from a smartphone or another device. The webOS platform provides access to streaming apps such as Amazon, Netflix, and YouTube.



Compared to a standard LG C9 OLED TV, you are paying a premium for the speaker system with mechanical arms, the mounting solution, design, remote control, B&O multiroom/home integration, and certain other modifications.

BeoVision Harmony, including the 65-inch LG C9 OLED, is available today, starting at 13500 Euro, with either a combined oak wood/aluminium front or a combined Grey Melange two-tone fabric/aluminium front. It comes with two placement options; floor stand and wall bracket.