How far Nokia has fallen. Once a leading consumer electronics company, the brand is now relegated to something slapped on cheap flat panel TVs for emerging markets.
Nokia Android TV
Produced and distributed by Flipkart - India's Amazon - and assembled from off-the-shelf components, the new TV has almost nothing to do with Nokia. Except for the licensed logo on the frame.
The TV, unveiled by Flipkart, will initially be sold in India as a 55-inch IPS LCD TV that boasts 4K resolution and HDR support, including Dolby Vision. Of course, the IPS LCD will not be capable of delivering anything that resembles HDR picture quality, which also goes on to show just how diluted the terms HDR and Dolby Vision have become.
It is an Android TV (Android 9) with access to the Google Play store and built-in Chromecast. It has three HDMI inputs, WiFi, and Bluetooth. All the essential stuff that you would expect from a TV today.
While it is great to see new players enter the TV segment and challenge more established brands, it makes us a little uneasy to see TVs head down the same path as Android-based smartphones. These are TVs built from readily available modules, with all the right logos slapped on the box. However, few of the logos have any real meaning left. Remove the Nokia logo and this TV could just as easily have been any other Chinese-manufactured TV coming to regions outside of China - like the international version of the OnePlus TV or the Xiaomi TV.
Flipkart says that the 55-inch Nokia TV (55CAUHDN) will be available in India on December 10, 2019, for 42000 INR, which is roughly 600 US dollars.