Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reasonNetflix testing new instant 'Watch Now' feature - FlatpanelsHD

Netflix testing new instant 'Watch Now' feature

11 Dec 2019 | Rasmus Larsen |

Netflix is testing a new 'Watch Now' feature that lets viewers start streaming instantly on TV devices, according to Variety.

Skip browsing

The new feature that Netflix is currently testing may make the decision process a little less complicated for those users who want to just sit back and relax. A 'Watch Now' button appears on the user profile splash screen and in the app's sidebar. Pressing 'Watch Now' will start the next episode in a TV series that you are watching, a show or movie from your 'My List' queue or a random title selected by Netflix's content algorithm. Viewers will also see a short text to indicate why this particular title was selected. Once the video has started, you will get a 'Play Something Else' option.
The feature is currently in testing on TV devices only, and will remain in testing for a month or two. During this time, only a subset of Netflix's global audience will see it. Netflix will later, based on its testing, decide whether or not to roll it out worldwide to all users. - Source: Variety

Latest news


Netflix's wild growth continued in Apple TV+, Disney+ launch quarter

24 Jan 2020 | Rasmus Larsen |
B&O Contrast Collection

Bang & Olufsen launches black Beosound Stage soundbar

23 Jan 2020 | Rasmus Larsen |
Philips 2020 TV

New Philips 4K OLED and LCD TVs for 2020 unveiled

21 Jan 2020 | Rasmus Larsen |

Disney+ announces additional European launch dates

21 Jan 2020 | Rasmus Larsen |

Peacock launches July 2020, free with ads and $10/month ad-free

20 Jan 2020 | Rasmus Larsen |
Apple TV+

Apple TV+ in 2020: Spielberg's 'Amazing Stories', 'The Banker', 'Central Park', more

20 Jan 2020 | Rasmus Larsen |
20th Century Fox

Disney drops 'Fox' name, rebrands studio as 20th Century Studios

20 Jan 2020 | Rasmus Larsen |
Samsung 292-inch microLED TV

CES 2020: Trends & first impressions of 2020 TVs

17 Jan 2020 | Torben Rasmussen |