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Netflix testing new instant 'Watch Now' feature

11 Dec 2019 | Rasmus Larsen |

Netflix is testing a new 'Watch Now' feature that lets viewers start streaming instantly on TV devices, according to Variety.

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The new feature that Netflix is currently testing may make the decision process a little less complicated for those users who want to just sit back and relax. A 'Watch Now' button appears on the user profile splash screen and in the app's sidebar. Pressing 'Watch Now' will start the next episode in a TV series that you are watching, a show or movie from your 'My List' queue or a random title selected by Netflix's content algorithm. Viewers will also see a short text to indicate why this particular title was selected. Once the video has started, you will get a 'Play Something Else' option.
The feature is currently in testing on TV devices only, and will remain in testing for a month or two. During this time, only a subset of Netflix's global audience will see it. Netflix will later, based on its testing, decide whether or not to roll it out worldwide to all users. - Source: Variety

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