Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reasonYouTube rolls out giant ad in its TV user interface - FlatpanelsHD

YouTube rolls out giant ad in its TV user interface

19 Dec 2019 | Rasmus Larsen |

YouTube is rolling out a giant ad in its TV user interface that pushes the content out of the picture. The company intends to "announce more innovations coming to the TV screen early next year."

Ads front and center

While Apple, Netflix, and Disney are offering ad-free video subscription services, Google is heading in the opposite direction with YouTube. The latest initiative is a giant ad in its TV user interface. It is called 'Masthead' and it pushes the content almost completely out of the picture. - "So today, we’re bringing our most prominent placement, the YouTube Masthead, to the TV screen. This means advertisers can now reach audiences right when they open the YouTube app on their TV—as they discover new content in the home feed," said YouTube.

YouTube på TV

After a few seconds, the Masthead ad will automatically expand to a full-screen view. With the change, YouTube has also made it clear that ads will be "front and center" when using YouTube on a TV in the future. - "Additionally, the Masthead will auto-play for viewers after a few seconds on all compatible devices. This, coupled with the home feed placement, means brand creatives will be front and center of the YouTube app experience on TV screens," it said. The company says that additional innovations will be coming to the TV screen early next year. This is a reference to ads rather than new user-facing features. - "This is just one example of our commitment to building out the most effective TV screen experience for advertisers. We are excited to announce more innovations coming to the TV screen early next year." Android TV users have also started seeing ads appear on the home screen. In 2020 and 2021, Google is planning to expand its "ad offerings" and further "expand monetization options" on Android TV, according to a leaked document detailing plans for Android TV development. - Source: YouTube



Latest news

TCL 8K TV

YouTube 8K now streaming on Android TVs (with Android 10, AV1)

26 Nov 2020 | Rasmus Larsen |
Xbox app TV

Xbox app could come to Smart TVs in 2021, says Xbox chief

25 Nov 2020 | Rasmus Larsen |
Google Assistant Samsung TV

Google Assistant, Alexa can now replace Bixby in Samsung's 2020 TVs

25 Nov 2020 | Rasmus Larsen |
PS5

Sony: PS5 to gain HDMI 2.1 VRR support with future update

24 Nov 2020 | Rasmus Larsen |
Xbox Series X Apple TV

Xbox Series X controller support coming to Apple TV – possibly PS5 DualSense too

24 Nov 2020 | Rasmus Larsen |
PS5 HDMI 2.1

(Mis)understanding HDMI 2.1

23 Nov 2020 | Rasmus Larsen |
Infuse macOS

Infuse is coming to macOS

23 Nov 2020 | Rasmus Larsen |
AMQLED

'World's first' 55-inch AMQLED display developed by BOE

20 Nov 2020 | Rasmus Larsen |