Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reasonYouTube rolls out giant ad in its TV user interface - FlatpanelsHD

YouTube rolls out giant ad in its TV user interface

19 Dec 2019 | Rasmus Larsen |

YouTube is rolling out a giant ad in its TV user interface that pushes the content out of the picture. The company intends to "announce more innovations coming to the TV screen early next year."

Ads front and center

While Apple, Netflix, and Disney are offering ad-free video subscription services, Google is heading in the opposite direction with YouTube. The latest initiative is a giant ad in its TV user interface. It is called 'Masthead' and it pushes the content almost completely out of the picture. - "So today, we’re bringing our most prominent placement, the YouTube Masthead, to the TV screen. This means advertisers can now reach audiences right when they open the YouTube app on their TV—as they discover new content in the home feed," said YouTube.

YouTube på TV

After a few seconds, the Masthead ad will automatically expand to a full-screen view. With the change, YouTube has also made it clear that ads will be "front and center" when using YouTube on a TV in the future. - "Additionally, the Masthead will auto-play for viewers after a few seconds on all compatible devices. This, coupled with the home feed placement, means brand creatives will be front and center of the YouTube app experience on TV screens," it said. The company says that additional innovations will be coming to the TV screen early next year. This is a reference to ads rather than new user-facing features. - "This is just one example of our commitment to building out the most effective TV screen experience for advertisers. We are excited to announce more innovations coming to the TV screen early next year." Android TV users have also started seeing ads appear on the home screen. In 2020 and 2021, Google is planning to expand its "ad offerings" and further "expand monetization options" on Android TV, according to a leaked document detailing plans for Android TV development. - Source: YouTube

Latest news

Mimi on Philips TV

Philips 2021 TVs can match sound to your individual hearing profile

04 Mar 2021 | Rasmus Larsen |
Reavon UHD Blu-ray players

Two new UHD Blu-ray players from newcomer Reavon launching in April

03 Mar 2021 | Rasmus Larsen |
PlayStation Video

Sony PlayStation Store will no longer offer movie purchases & rentals

03 Mar 2021 | Rasmus Larsen |
Samsung 2021 TV

Samsung 2021 TV line-up

02 Mar 2021 | Flatpanels |
SmartThings for Nvidia Shield

Samsung SmartThings on Nvidia Shield: Your home will soon stop working

02 Mar 2021 | Rasmus Larsen |
EU energy label 2021

New, stricter EU energy labels for TVs specify SDR & HDR consumption

01 Mar 2021 | Rasmus Larsen |
Sony A90J OLED

Sony's 2021 flagship OLED A90J starts at $3000 / €2600 / £2700

01 Mar 2021 | Rasmus Larsen |
Kodi 19

Kodi 19 released with support for tvOS (Apple TV), AV1, Dolby Vision, more

26 Feb 2021 | Rasmus Larsen |