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China's Konka reenters the US market with OLED & LCD TVs

06 Jan 2020 | Rasmus Larsen |

After a failed first attempt, China's Konka will try to conquer the US from 2020 by launching a line-up of LCD TVs as well an OLED TV with an "unmatched combination of quality and value".

Konka reenters the US

Konka is one of the largest TV brands in its home country of China. Like other Chinese TV brands, it has ambitions to become an international brand. At CES 2020, Konka announced that it is reentering North America. - "We are very excited to launch three key display technologies, all offering unique consumer advantages and high value," said Scott Ramirez, SVP of sales and marketing, Konka North America. "In keeping with Konka’s mission to provide the best possible combination of quality, technology and value, Konka is providing an incredible line-up of smart TV products that are also a smart choice for both retailers and consumers."


First to hit the market will be three new LCD TV ranges, sold as "LED" and "QLED" TVs. Konka is also bringing 55 and 65-inch OLED TVs to the US, saying that it aims to deliver "an unmatched combination of quality and value". That is good news for consumers in the US that have had fewer OLED TVs to choose from compared to consumers in Europe where Philips, Panasonic, Grundig, B&O, Loewe, and others have also been selling OLED TVs, driving down prices to lower levels than FALD-based LCD TVs in some countries. The panel is likely to be sourced from LG Display that is adding a number of new companies - including Vizio - to its list of OLED TVs partners this year.

Konka Q7 Series

Konka said that its OLED TV will be called X11. It features 4K resolution and a built-in soundbar. The OLED TV will be available in spring 2020. Pricing details will be announced later. At CES 2020, the Chinese TV maker is also exhibiting microLED walls at 118 inches (4K) and 236 inches (8K) as well as an 88-inch 8K OLED prototype.

Konka 2020 TV line-up (North America)

H3 Series - LCD The H3 Series includes DynaBright dynamic dimming for enhanced dynamic contrast and AccuMotion 120 for crystal clear images even with fast motion video. Konka also incorporates Android TV for incredible Smart TV and Smart Home Connectivity and even includes a Free Voice Control Remote! Plus, the H3 Series includes a full range of connectivity options including 3 HDMI Inputs (HDMI CEC and ARC) and the stylish new ZeroBezel Design that will complement any home décor. The H3 Series will be available in 32” HD (MSRP $199.99) and 40” FHD (MSRP $299.99) Screen Sizes. U5 Series - LCD At its core is the advanced XC3 UHD Engine that includes CrystalView Clarity Enhancer, DeepBlack Contrast Enhancer and PurePalette Color Enhancer for picture quality that is unmistakably a step above. To further enhance the picture quality, Konka has also incorporated the HiBright Pro Backlight for a 25% brighter picture and ColorWave Wide Color Gamut for deeper, more lifelike colors. The U5 Series also includes DynaBright, AccuMotion 120, Android TV with the Free Voice Control Remote, and 4 HDMI 2.0 Inputs with HDCP 2.2. The U5 Series will be available in 43” (MSRP $399.99), 50” (MSRP $499.99), 55” (MSRP $599.99), 65” (MSRP $999.99) and 75” (MSRP $1,499.99) UHD Screen Sizes. Q7 Series – "QLED" LCD The Q7 Series starts with all the great features of the U5 Series, including the advanced XC3 UHD Engine and Android TV. To take things to the next level, the Q7 Series adds ColorWave Pro Wide Color Gamut with Quantum Dot Technology for 25% more color. Konka then packages all of that technology in the enhanced ZeroBezel Pro Design, so the TV looks amazing when on or off. The Q7 Series will be available in 50” (MSRP $699.99), 55” (MSRP $799.99), 65” (MSRP $1,199.99) and 75” (MSRP $1,999.99) UHD Screen Sizes. X11 Series - OLED TV Following these exciting series to market, will be Konka’s new OLED TV. Utilizing a HiBright Ultra OLED Panel with ColorWave™Ultra Wide Color Gamut, X11 Series from Konka provides pure blacks and bright specular highlights for stunning no compromises picture quality. To make X11 Series stand out even more, Konka utilizes the ZeroBezel™ Ultra Design with Built-in Sound Bar and dbx TV Sound for picture, sound and design that will definitely turn heads. The X11 Series will be available in 55” and 65” UHD screen sizes.

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