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Google Play Movies to offer 4K titles in HDR10+

07 Jan 2020 | Rasmus Larsen |

At CES 2020, the HDR10+ group provided an update on its efforts to roll out HDR10+. New partners include Vizio, Google Play Movies, AV1, DisplayPort, and manufacturers of mobile devices.

An update on HDR10+

HDR10+, one of two dynamic metadata HDR formats, has seen little succes. Two of three founding members of the HDR10+ organization, Panasonic and 20th Century Fox, have even adopted the competing Dolby Vision format, with Panasonic expanding its partnership with Dolby this year. At CES 2020, the organization provided an update saying that Vizio has become an official partner. Vizio announced support for HDR10+, alongside Dolby Vision, in its 2020 TV line-up. OnePlus, Oppo, Realme and Xiaomi will also adopt HDR10+ in mobile devices, while brands such as Onkyo and Pioneer will include support (presumably passthrough) in AV receivers. The organization further announced that Google Play Movies & TV will support HDR10+ for 4K titles this year. It said that major studios will be onboard, although without naming any. Studios such as Disney are unlikely to be included. -"Google Play Movies & TV, a major UHD OTT distributor, will support HDR10+ for their UHD titles. Consumers will be able to enjoy a superior UHD experience with content from major Studios in 2020." Google is offering 4K movies in the US and a few other countries. In most regions of the world, its movies are available in 1080p HD only. Google Play Movies is rumored to also prepare support for Dolby Vision.

HDR10+ logo

The organization added that Hollywood studios are now releasing UHD Blu-ray titles in HDR10+, too. - "The HDR10+ UHD Blu-ray slate continues to grow with titles available in HDR10+ such as, 'X-Men: Dark Phoenix' from 20th Century Fox, 'Fast & Furious: Hobbs & Shaw' from Universal, and 'IT: Chapter Two' from Warner Bros." Lastly, it said that HDR10+ can now be carried over DisplayPort and that the Alliance for Open Media is implementing support for HDR10+ in the AV1 encoding standard. Will new partners give HDR10+ a much-needed boost? Google and Vizio may but other than that HDR10+ adoption lags significantly behind Dolby Vision. Samsung continues to resist Dolby Vision while LG and Sony resist HDR10+ but the larger challenge is the content side. Most recently, Apple TV+ and Disney+ jumped on the Dolby Vision bandwagon. - Source: HDR10+ Group

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