In 2019, Samsung continued its impressive run and topped the global TV market for the 14th straight year (via Yonhap). Chinese TV makers are making inroads.
Samsung's impressive run
In 2006, Samsung surpassed Sony for the first time to become the top TV maker in the world in terms of units sold. The year prior, six Japanese brands were represented in the top 10.
In 2019, Samsung held a 19.8% share of global TV unit sales, followed by LG with its 12.2% share and TCL with its 9.2% share, according to data by IHS Markit. Three Chinese TV makers are now represented in the top 5.
With its 19.8% market share, Samsung's lead in terms of units sold has shrunk somewhat as Chinese TV makers have started to gain foothold outside of China. Samsung held a 22.5% share of TV units sold globally in 2014 and a 21.0% share in 2015. In the first quarter of 2019, TCL also surged past Samsung in North American TV shipments for the first time, according to IHS Markit.
In terms of sales revenue Samsung's lead is even more pronounced with a 30.9% share, up 1.9 percentage points from 2018. The South Korean company continues to dominate the 75-inch+ segment that is seeing growth as more consumers opt for large-size TVs.
Sony made the top 5 for TV sales revenue but is no longer a top 5 TV maker in terms of units sold.
The total number of TV units sold globally in 2019 was not specified but it was previously estimated to be around 215 million.
- Source: Yonhap via Korea Herald