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LG reveals EU pricing for 2020 8K OLED & LCD TVs

05 Mar 2020 | Rasmus Larsen |

LG's first 65-inch 8K LCD TV will set you back 3900 Euro. 8K OLED remains prohibitively expensive with a starting price of 20000 Euro.

Wider range of 8K LCD TVs

In 2020, LG will be expanding its line-up of 8K LCD TVs to better match rival Samsung's 8K range. The company is planning to launch three 8K LCD ranges; Nano99, Nano97 and Nano95. The 65-inch Nano97 will carry a suggested retail price of 3900 Euro in Germany, which should give you a good indication even if you are based elsewhere. At 3900 Euro, the price is more than double that of a comparable 65-inch 4K LCD TV (Nano90 with FALD) and 800 Euro higher than a 65-inch 4K OLED TV. LG refers to its new 8K TVs as "real 8K TVs", a reference to rival Samsung's 8K "QLED" LCD TVs that do not reproduce full 8K resolution due to an active system designed to widen viewing angles at the expensive of resolution. Still, there is next to nothing to watch in 8K resolution. Also read: 4K vs. 8K: Study finds that few viewers can see the difference YouTube will offer some 8K content via the AV1 codec, which will be supported in LG's 2020 TVs but we suspect that few viewers have the desire to watch YouTube home videos on a super expensive 8K TV all day. Streaming services such as Amazon and Netflix have not announced plans to offer 8K content and an 8K Blu-ray format is unlikely.

LG Nano99 8K LCD TV LG Nano99 8K LCD TV

8K OLED still out of reach

LG also announced pricing details for its new 8K OLED TVs, specifically the 77- and 88-inch ZX models. A 77-inch model will cost 20000 Euro while a 88-inch model will cost 30000 Euro, putting both out of reach for most consumers. Also read: LG announces EU pricing & availability for 2020 4K OLED TVs Furthermore, the South Korean company revealed pricing details for its 2020 line-up of "Nano" 4K LCD ranges. These are included in the table below. LG's 4K and 8K LCD TVs will start shipping in Europe from April 2020 while 8K OLED TVs will arrive in May/June.

LG 2020 TVs - suggested retail prices

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