Roku has today launched The Roku Channel in the UK. The streaming service offers free, ad-supported access to over 10000 movies and TV shows.

The Roku Channel
The Roku Channel is available today in the UK via Roku TVs, streaming boxes, NOW TV devices, and the Sky Q box. The app will launch on Samsung TVs this summer.

The company said that its service in the UK features "a selection of popular global and British TV series, including titles such as Homes Under the Hammer, The Commander, Ultimate Force, Fifth Gear, Skins and Britain’s Best Bakery, alongside Hollywood hits such as Get Carter, The Wicker Man and Les Miserables". More than 10000 titles are available at launch.

- "With The Roku Channel we are making it easy for consumers to find great free entertainment and provide additional value to Roku users, NOW TV device holders and Sky Q customers," said Rob Holmes, VP of Programming, Roku. "Ad-supported viewing is one of the fastest growing categories on our platform and we are excited to meet the consumer demand for free TV."



Content is available from partners such as Lionsgate, Sony Pictures Television. The company expects to add more content partners over time.

Roku has previously said that its free streaming service has "approximately half the advertising per programming hour as compared to traditional linear TV". The company's privacy policy outlines that the company can collect data on your viewing information as well as other information, including metadata.