The new 'mobile-first' streaming service Quibi, short for quick bites, has added support for AirPlay 2 to Apple TV and compatible TVs. Chromecast support will follow next month.
Quibi: Now on TVs too
After having raised close to $2 billion in funding, Quibi launched in April 2020 as a mobile-first streaming service with 10-minute 'quick bites' TV shows and movies from several prominent content makers and actors.
Quibi launched in the US and internationally in the middle of a global pandemic and has, unlike Disney+ and Netflix, struggled to attract users. By mid-May, it had just 1.3 million active users, despite being available with a free 14-day trial on millions of mobile devices across many regions.
- "I attribute everything that has gone wrong to coronavirus," Jeffrey Katzenberg, founder of Quibi, told New York Times in an interview. "Everything. But we own it."
After complaints from users who want to enjoy the content on the big screen, the mobile-first streaming service is now scrambling to add support for TVs via 'cast' systems. With the latest iOS update the company has added support for AirPlay 2, which allows iPhone and iPad users to push video wirelessly to an Apple TV box or AirPlay-compatible TVs from LG, Samsung and Sony.
- "Sure we designed Quibi for on-the-go, but these days visiting the family room is like a day trip… so AirPlay support is live for iOS in Quibi 1.3," said Tom Conrad, Chief Product Officer, Quibi.
Also read: List: TVs with Apple TV app, Apple TV+, AirPlay 2 & HomeKit
He added that Quibi is "working hard on Chromecast too which will be available in June".
No plans for TV apps were announced but the company promised "lots of other cool things still to come".