Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reasonApple defends 30% commission on games, video subscriptions & apps - FlatpanelsHD

Apple defends 30% commission on games, video subscriptions & apps

23 Jul 2020 | Rasmus Larsen |

Ahead of antitrust hearings in the US and Europe, a study commissioned by Apple concludes that the App Store commission rate is similar to that of Google, PlayStation, Microsoft, Xbox and others.

As antitrust cases loom

Apple and Google have both come under scrutiny for their practices and ahead of antitrust hearings Apple has commissioned a study on 'App Store and other Digital Marketplaces' from consulting firm Analysis Group. The study examines commission rates for games, apps, video/music subscriptions, ebooks, and other digital content sold through stores such as Apple App Store, Google Play Store, PlayStation Store, Xbox Store, Steam, and Microsoft Store. - "Our study shows that Apple’s App Store commission rate is similar in magnitude to the commission rates charged by many other app stores and digital content marketplaces. The commission rates charged by digital marketplaces most similar to the App Store, such as other app stores and video game digital marketplaces, are generally around 30%," the study concludes.

Apple app store study

Source: Analysis Group study

Digital marketplaces are still a relatively new concept but they have grown rapidly to become the de facto standard for purchasing new content on platforms such as TV, console, PC, and mobile. For example, Apple operates the tvOS App Store on Apple TV. Some developers and distributors have raised issue with the 70/30 split where Apple takes 30% of all sales – or 15% on subscriptions after a year. In an effort to avoid sharing recurring subscription revenue with Apple, streaming services such as Netflix and Spotify are not offering users any way to sign up for the service from without their tvOS and iOS apps. Apple's 30% commission rate goes back to the days of the iTunes Music store and was later implemented as part of the company's app store. In the most recent quarter, Apple reported $13.3 billion in services revenue, although not all of it comes from app store sales. The full study by Analysis Group can be found here.



Latest news

Mimi on Philips TV

Philips 2021 TVs can match sound to your individual hearing profile

04 Mar 2021 | Rasmus Larsen |
Reavon UHD Blu-ray players

Two new UHD Blu-ray players from newcomer Reavon launching in April

03 Mar 2021 | Rasmus Larsen |
PlayStation Video

Sony PlayStation Store will no longer offer movie purchases & rentals

03 Mar 2021 | Rasmus Larsen |
Samsung 2021 TV

Samsung 2021 TV line-up

02 Mar 2021 | Flatpanels |
SmartThings for Nvidia Shield

Samsung SmartThings on Nvidia Shield: Your home will soon stop working

02 Mar 2021 | Rasmus Larsen |
EU energy label 2021

New, stricter EU energy labels for TVs specify SDR & HDR consumption

01 Mar 2021 | Rasmus Larsen |
Sony A90J OLED

Sony's 2021 flagship OLED A90J starts at $3000 / €2600 / £2700

01 Mar 2021 | Rasmus Larsen |
Kodi 19

Kodi 19 released with support for tvOS (Apple TV), AV1, Dolby Vision, more

26 Feb 2021 | Rasmus Larsen |