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Apple TV+ will reportedly add Augmented Reality content next year

26 Aug 2020 | Rasmus Larsen |

Apple is planning to offer AR (Augmented Reality) content next year as part of its TV+ service, according to Bloomberg. Initially as bonus content but also as a prelude to its AR glasses.

AR content on Apple TV+

Apple TV+ could get a unique twist with AR or Augmented Reality. The technology enables your devices and screens to superimpose, or augment, computer-generated elements on top of your view of reality. - "In the new feature, elements of a TV show, like characters or objects, would be displayed on a viewer’s phone or tablet and integrated into the surrounding environment, according to people familiar with the project. For example, someone watching a moon-walking scene in the Apple show “For All Mankind” might be able to see a virtual lunar rover on their device’s display, seemingly perched atop their living room coffee table," said Bloomberg. "The option would serve as bonus content akin to the director commentary or trailer that accompany a movie download and would be accessed from Apple’s TV app on the iPhone or iPad.."

Apple Augmented Reality

The first AR content on Apple TV+ is expected to arrive in 2021, according to the report. Another new initiative will be podcasts revolving around the shows found on the TV+ video service. Besides having something unique on TV+, AR content will also serve as a prelude to the company's VR/AR headset that will launch in 2022 and a pair of AR glasses that will launch in 2023 or later, according to Bloomberg. The Lidar 3D sensor currently implemented in the latest iPad Pro will apparently also make its way to some iPhones. With Lidar, an iPhone can deliver a better AR experience as it can more accurately "see" your environment. The company is rumored to soon launch a new Apple TV box but there is no word on whether it will support any AR technologies or somehow play a role in the project. - Source: Bloomberg

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