Bringing OLED technology to smaller TV sizes has proven to be a success, according to industry sources in Korea (via Pulse News). Especially with gamers.
Alternative to LCD monitors
Earlier this year, LG launched the first 48-inch OLED TV. Previously, OLED display technology was reserved for 55 inches or larger, while LCD technology spans to full spectrum.
The TVs have reportedly been in high demand since launch, the article claimed based on industry sources and research firm Omdia (formerly IHS Markit). Sales were boosted by the general stay-at-home entertainment boom from the global coronavirus pandemic.
- "The LG 48-inch CX 4K OLED TV sold out in one minute during the South Korean electronics maker’s three pre-order events held locally since its domestic release in late July, according to industry sources on Thursday. The model also had gone out of stock in just one week of its release in some European markets," the report said.
The report notes that LG has seen high demand from especially gamers. 48-inch OLED is not cheap but smaller LCD gaming monitors with similar features, and subpar picture quality, can often cost the same or more. 4x-inch LCD TVs typically lack advanced features to keep costs down. LG's 48-inch CX OLED TV on the other hand offers HDMI 2.1, HDMI VRR, AMD FreeSync, and Nvidia G-Sync Compatible.
Also read: Review: LG CX OLED
Sony also recently launched a 48-inch OLED TV but it lacks many of the gaming features found in LG's model. Additional TV makers are expected to launch 48-inch OLED models later this year.