Android TVs for less than 500 euro. China's TCL has launched new affordable P-series 4K TVs in Europe – P815, P715 and P615.
New TCL Android TVs
Sony, Philips, TCL, Sharp and a few other brands have partnered with Google to develop a unified TV platform based on Android. TCL Europe is now launching three new affordable ranges of Android TVs.
The new P-series models sit below the C- and X-series models in the 2020 line-up. Unlike the popular P-series TCL models in the US, these are LCD TVs without zone dimming technology. You still get 4K resolution but the lack of zone dimming effectively means that the TVs lack the technical capabilities to deliver HDR, the expanded range of color and brightness.
What you do get is a basic 4K LCD TV with access to the full Android TV universe, meaning apps and games from the Google Play store, built-in Chromecast, and other Google systems including the voice assistant. Compared to mid-range TVs from LG and Samsung with webOS and Tizen, Android TV also gets regular software updates.
TCL's new P815, P715, and P615 ranges will be available in sizes ranging from 43 to 75 inches. An even more affordable P610 without Android TV (linux instead) will also launch this month.
Normally, the IFA show in Berlin this week would give media and spectators a chance to see all of the new wonders, but like so many other events it has been cancelled due to coronavirus. TCL used the opportunity to highlight that it is investing in multiple display technologies including LCD with quantum dots and miniLED and OLED as well as "AI" enhanced video processing. The company also highlighted its current high-end TVs for Europe, the 4K X10 and 8K X915 models. New high-end models will be unveiled in 2021.
The new P-series TVs from TCL Europe will replace last year's EP ranges. Pricing details will be announced separately for each country but in regions the P715 starts at less than 470 euro for a 43-inch model.