Samsung's free, ad-supported streaming service, Samsung TV Plus, has received a facelift. The company also announced that it will be expanding to more EU countries in 2021.

Samsung TV Plus
First launched in 2015, Samsung TV Plus is a free, ad-supported streaming service that offers access to channels with news, sports, entertainment, and more.

The company is now rolling out a revamped user interface with an 'overlay bar' (a brief summary of their most recently viewed channels), personal recommendations, 'Continue watching', and content categorized by collections and genres.

- "We’re delighted to offer an exciting new upgrade to Samsung TV Plus, our free entertainment service. Samsung TV Plus is available on all Samsung Smart TVs from 2017 to 2020 offering diverse linear and on-demand content across the UK and multiple European territories," said Gus Grimaldi, Head of Product Europe, Samsung UK.

The upgraded app is available only on Samsung Smart TVs from 2017 or later, despite 2016 and 2015 models also running the company's in-house Tizen operating system with access to the TV Plus. Like some other TV makers, Samsung is not providing major OS updates to its TVs after launch.


 Samsung TV Plus has a refreshed look

EU expansion next year
Samsung TV Plus is currently available in the US, Canada, UK, Germany, Italy, Spain, France, Austria, Switzerland, and parts of Asia.

The company said that it is planning to bring TV Plus to more EU countries sometime in 2021, without specifying the relevant countries or a more specific timeline.

After having launched and later discontinued various services – most recently its 'Milk' streaming services – TV Plus appears to be a success for Samsung. It competes with other free, ad-supported services like the Roku Channel, Pluto, IMDb TV, and Tubi TV.