LG Electronics and Microsoft Xbox have entered into a partnership to promote LG OLED TVs as the 'next-gen gaming experience' together with Xbox Series X in Europe and other regions.

LG OLED + Xbox
As part of the partnership, LG becomes the official TV partner of Xbox in Europe, Africa, Middle East and Asia-Pacific – but not North America. Expect to see LG OLED TVs used at Xbox events and in shops throughout these regions.

The companies highlighted the HDMI 2.1 features of Xbox Series X and LG OLED TVs as well as OLED's fast response time and low input lag. FlatpanelsHD measured input lag to 13 ms in our LG CX review.

- "With features such as an ultra-fast 1ms response time with low input lag and support for the latest HDMI specifications including Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and enhanced return audio channel (eARC), games not only look and sound better, they’re more responsive," said LG.

 Also read: What PS5 & Xbox Series X mean for your next TV

HDMI 2.1 in both devices enable gamers to enjoy 4K gaming at up to 120fps. LG said that its 2020 OLED TVs are also the first to support the new HGiG (HDR Gaming Interest Group) profile to ensure that HDR looks right in games. And Xbox Series X will be the first game console to support Dolby Vision + Atmos gaming through an update next year.



It is a promotional partnership so expect lots of big words if you venture out into stores and to events. However, the companies' claims do have roots in reality. Few other TV makers offer HDMI 2.1 and no TV makers offer a suite of HDMI 2.1 and VRR features as extensive as LG at this time. LCD TVs, including "miniLED" and "QLED", cannot deliver the same level of HDR in gaming either as their zone dimming systems must be largely deactivated to ensure low latency. And the response time of an LCD panel is visibly slower than that of an OLED.

 Also read: List: 4K TVs and 8K TVs with HDMI 2.1

Xbox has previously partnered with Samsung, and will seemingly continue to do so in some regions of the world.

- "We take the needs of gamers very seriously when developing our OLED TVs so to be able to be an official partner to Xbox Series X is a partnership that is very meaningful to us," said S.P. Baik, head of the TV product planning division of LG HE. "We’re confident that the heightened visual quality from combining LG OLED TV and Xbox Series X will blow gamers away."

Wait for FlatpanelsHD's full reviews of Xbox Series X and PlayStation 5 for in-depth testing and perspectives. We will be testing the new consoles with LG's 2020 GX OLED amongst other TVs.