Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reasonRoku tops 50m user accounts, neck and neck with Amazon's FireTV - FlatpanelsHD

Roku tops 50m user accounts, neck and neck with Amazon's FireTV

07 Jan 2021 | Rasmus Larsen |

Roku is enjoying strong momentum. The TV platform has attracted around 14 million users in 2020 and now has a total of 51.2 million active accounts, which puts it neck-and-neck with Amazon's FireTV.

Up by 14 million in 2020

In mid-December 2020, Amazon claimed to have topped 50 million active users for its FireTV platform, up from 40 million in early 2020. Roku now claims to have 51.2 million active user accounts as of December 31, 2020. - "Today, we shared a significant milestone for Roku and the industry. We announced preliminary estimated data for the fourth quarter ending Dec. 31, 2020, of 51.2 million active accounts — up by approximately 14 million accounts in 2020. Additionally, viewers streamed an estimated 17 billion hours in the fourth quarter for a total of 58.7 billion hours in 2020, an increase of 55% year over year for the quarter and the full year," wrote Anthony Wood, CEO of Roku. The figures have not been audited by an outside party and may not be 1:1 comparable but it would seem that the two leading TV platforms in the US are neck and neck. However, as measured by usage (in terms of 'streaming hours'), Roku is still far ahead, according to data by analyst company Conviva. Amongst connected TV boxes, Roku has a 48% share compared to FireTV's 28% share as of Q3 2020, says Conviva. Roku celebrated the 50 million milestone in a press release leading up to CES 2021. The company usually announces new feature or partners at the consumer electronics show. - "We’ve always believed that all television would be streamed, and today we’re one step closer to that goal," said Anthony Wood. Analyst firm eMarketer predicts that by the end of 2024, fewer than half of US households will have a traditional pay TV subscription. Roku also published this infographic.

Roku 2020

- Source: Roku



Latest news

Apple

Bloomberg: Apple working on combined Apple TV box & HomePod speaker

12 Apr 2021 | Rasmus Larsen |
LG R1 OLED TV

LG rolls out its Rollable OLED TV internationally

12 Apr 2021 | Rasmus Larsen |
Logitech Harmony

Logitech discontinues Harmony universal remotes

12 Apr 2021 | Rasmus Larsen |
Samsung TV

Rumor: Samsung to buy OLED TV panels from LG

09 Apr 2021 | Rasmus Larsen |
Samsung MicroLED TV

First look: Samsung's 110" microLED TV

08 Apr 2021 | Rasmus Larsen |
Sony A80J OLED

Sony announces pricing for A80J OLED and X90J, X80J LCD TVs

07 Apr 2021 | Rasmus Larsen |
Samsung TV Plus

Samsung's TV Plus service launching in India and 9 European countries

07 Apr 2021 | Rasmus Larsen |
Bravia Core

Sony launches Bravia Core with 'highest streaming picture quality'

06 Apr 2021 | Rasmus Larsen |