Paramount+ is now delivering some of its original shows in HDR10+ format, while Roku and Google have received HDR10+ certification for Chromecast and Express+.
New HDR10+ partners
The HDR10+ format, developed by Samsung, is still lagging behind in adoption compared to Dolby Vision, the other premium HDR format. The organization says that over "100 companies and offers" support HDR10+ in some form but most of them are smaller players.
Perhaps the new partners can help propel HDR10+ to fame. Google, Roku, and Paramount+ have joined the likes of Amazon, Samsung, Panasonic, Philips and Vizio in backing HDR10+.
Paramount+ is now streaming original shows like The Stand in HDR10+ format on compatible devices, the company said.
The Stand is now available on Paramount+ in HDR10+ format
Chromecast with HDR10+
Google and Roku have become the latest companies to receive HDR10+ certification, specifically for Chromecast (Google TV) and the new Roku Express+ box.
Roku is new to the party but Google was already backing the initiative through its movie store (Google Play Movies) and YouTube. Both Google and Roku have supported the base HDR10 format as well as Dolby Vision for years.
Also read: 20th Century (Fox) seemingly abandoning HDR10+ in favor of Dolby Vision
- "Google is pleased to join the growing number of companies adopting HDR10+ and working with the HDR+ Technologies LLC," said Matt Frost, Director of Product Management, Google. "We envision HDR10+ being a key enabler for Chromecast with GoogleTV plus other platforms going forth and we look forward to helping our various partners across the industry achieve a great HDR experience."
- "At Roku we are dedicated to providing consumers with easy-to-use products that offer a lot of value and choice. We recently announced Roku OS 10, a free software update rolling out to Roku devices, and we have enabled HDR10+ on the all-new Roku Express 4K+, Roku Express 4K and Roku Ultra (2020) products for an even more vivid and bright viewing experience on TVs that support it," said Mark Ely, VP of Retail Product Strategy, Roku.