LG Electronics has launched its first-ever LED displays, called DVLED, designed for residential installations. They are available in 81- to 325-inch sizes with HD, 4K or 8K resolution, starting at $70,000.
True LED displays
Samsung launched the world's first LED TV earlier this year and LG is taking it further with a full line-up of LED displays. These are LG's very first LED displays and they are aimed at the ultra high-end consumer market.
- "This truly is the supercar of home display technologies, offering hand-constructed quality and performance that appeals to those with luxury lifestyles who want something that is not only immersive, but also highly exclusive," said Dan Smith, LG Electronics USA’s vice president in charge of DVLED displays. "LG DVLED Extreme Home Cinema Display technology is rated to last 100,000 hours before reaching half-life, meaning that it could deliver stunning visuals for over 10 years."
To be clear, these are not LCD TVs with an LED backlight (such as the current "LED", “miniLED”, "QLED", "ULED" TVs etc.) but instead true self-emissive LED displays where each individual pixel is made up of light emitting diodes (0.93mm pixel pitch) – like OLED.
LG likes to refer to the technology as DVLED, short for Direct View LED, but the technology is also known as microLED, Crystal LED, or just LED. LG's screens deliver up to 1200 nits full-screen brightness.
Starting at $70,000
LG Electronics will offer a full range with over 30 pre-built and packaged screen solutions as well as custom configurations. The 16:9 solutions come in sizes ranging from 81 to 325 inches with HD, 4K or 8K resolution. There are also 32:9 screen configurations available.
- "LG DVLED Extreme Home Cinema is unlike any other residential display technology, using 2 million to 33 million individual diodes (depending on resolution) to deliver superb performance with exceptional brightness, years of residential lifespan, incredible viewing angles and a very high color gamut even in rooms with lots of windows and high ambient light," the company said.
LG informed FlatpanelsHD that prices range from $70,000 to $1.7 million US dollars depending on the size, resolution and other factors. This compares to $155,000 for Samsung's first 110-inch LED TV.
It is a first step for LG but LED display technology is unlikely to supersede OLED any time soon. There are still many challenges to overcome besides costs. The 108-inch 2K model, for example, consumes up to 1800W while the 325-inch 8K model consumes up to 16500W. Heat generation is significant and the screens are very heavy (up to 1000 kg).
They come with webOS built in for access to smart features and streaming services. There are multi-window viewing options available to let viewers divide the screen into smaller segments.
LG's 'DVLED Extreme Home Cinema' displays are available exclusively through a custom-installation program. They cannot be purchased at stores.