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Philips launches its first 77" OLED TV

06 Oct 2021 | Rasmus Larsen |

Philips finally has an OLED TV larger than 65 inches in its line-up. First announced in January, the 77-inch OLED806 is now available in parts of Europe.

Next step, 83 inches

The 77-inch TV is part of the Philips OLED806 range which comes with features like 4K resolution, multi-HDR support, anti burn-in technology, Android 10, and 4-sided Ambilight. For the first time, Philips has also equipped its OLED TVs with HDMI 2.1 ports for 4K120 input. In addition, support optional HDMI 2.1 features like VRR (and AMD FreeSync), eARC, and ALLM.

Philips OLED806

Philips OLED806
In most European countries, only B&O, LG and Sony offer OLED TVs larger than 65 inches so the launch of Philips' first 77-inch OLED should help bring more competition to the segment for large-sized OLED TVs. The next step for Philips will be to launch a 83-inch 4K OLED, which is already available from LG and Sony. Panasonic has yet to announce plans for large-sized OLED TVs. Also read: LG Display is reportedly increasing OLED TV panel production Philips' 77-inch OLED806 is available now in parts of Europe – still not the UK – starting at around 4500 Euro. The company will soon launch new flagship 9-series OLED TVs but these will not be available in 77 inches.

Philips OLED806 – dealers & prices

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