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Loewe launches colorful 4K LCD TVs under new 'We' sub-brand

21 Dec 2021 | Rasmus Larsen |

Loewe in Europe is expanding its TV line-up through the launch of a more affordable We sub-brand. The first TVs are the colorful 32- to 55-inch We. See LCD TVs.

Loewe We. See LCD TVs

Loewe went bankrupt in mid-2019 but has been restructured and is now majority owned by Skytec (Sharp etc.) in partnership with Hisense. At first, the German company launched new 'bild' OLED TVs for the high-end consumer market. The We sub-brand is part of an effort to appeal to a younger and more price concious group of consumers. - "With We. by Loewe the company is opening a new chapter: The Franconian´s presented in 2021 a new brand that is specially oriented to the needs of a younger target group. Uncompromising quality, sustainability and an exceptionally captivating design are the principles on which We. by Loewe is based," the company said.

Loewe We. See

Loewe We. See

The We. See line of TVs will be available in 32, 43, 50, and 55 inches with 4K resolution (except the 32-inch), edge LED, and 100 Hz panels. These are basic LCD TVs that will compete with affordable LCD TVs from LG, Samsung, Sony and others. Loewe is trying to differentiate on design. Buyers can select from different colors (red, blue and grey) to decorate the built-in 80W soundbar and a matching stand. There is a cable management system. They can be mounted onto a wall too.

Loewe We. See

Powered by Hisense's Vidaa Smart TV platform

Users will have access to streaming services like Amazon, Netflix and YouTube through Hisense's Vidaa 5.0 platform. Loewe is also launching Bluetooth speakers under its new sub-brand. The new Loewe TVs are available now in Germany and other European countries.

Loewe We. See – dealers & prices


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