Like LG's webOS, Samsung's Tizen operating system can now be found in Smart TVs from other brands in Australia, New Zealand and Europe. Specifically Akai, Bauhn, and Linsar.
Samsung has struck a deal with Tempo to integrate Tizen with apps for popular streaming services into three of the company's TV brands, according to a report by ChannelNews.
- "We worked hard with Samsung over several months to secure this deal and we are confident that both Samsung and Tempo will benefit significantly," a spokesperson for Tempo said.
Initially, a 65-inch Bauhn 4K LCD TV with Tizen will go on sale in Aldi stores across several countries (priced at $699 AUD in Australia), while Linsar TVs with Tizen will be sold by The Good Guys and Akai TVs with Tizen sold by Harvey Norman. The TVs are expected to initially appear in Australia, New Zealand, UK, France, Italy, and Spain.
Tizen has powered Samsung Smart TVs since 2015. A new version of Tizen comes out every year in Samsung's new TV line-up but the company does not bring new generations of Tizen to existing TVs.
The TVs appear to also come with Samsung's remote control. Photo: Aldi
TV platform, ad platform
Like LG, which has signed up over 20 brands to use webOS with plans to add over 200, Samsung does not appear to offer the latest version of Tizen to its partners either. The TVs are depicted with the old version of Tizen (2021) with the bottom bar.
Akai, Bauhn, and Linsar are not exactly hard hitters, and both LG and Samsung are late to the licensing party while Google has managed to sign up some of the biggest TV brands to use Android TV and Google TV including Sony, Philips and TCL. Roku is partnering with TCL.
Besides broadening the reach of their respective TV operating systems, LG and Samsung can offer partners access to their own free ad-supported streaming service (Samsung TV Plus for example) to show video ads to more viewers. It is part of their plans to turn Smart TVs into platforms that can generate revenue after the sale of the TV.
- Source: ChannelNews