Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reasonYouTube may limit 4K streaming to Premium subscribers, show more ads - FlatpanelsHD

YouTube may limit 4K streaming to Premium subscribers, show more ads

03 Oct 2022 | Rasmus Larsen |

YouTube is currently testing new initiatives with random users including up to 12 unskippable ads in a row and limiting 4K streaming quality to Premium subscribers.

Google-owned YouTube has a Premium subscription plan that removes ads and includes a couple of other perks. Unsurprisingly, the video platform is doing what it can to persuade users to pay extra.

Recently, some users started seeing a lot more unskippable ads; up to 10 in a row. The company explains that it is part of an experiment.

- "We ran a small experiment globally that served multiple ads in an ad pod when viewers watched longer videos on connected TVs. The goal is to build a better experience for viewers by reducing ad breaks," a YouTube spokesperson told PCMag.

A handful of users on reddit are now seeing 4K (2160p) streaming limited to the Premium plan, which is apparently another test as other users still have access to 4K streaming free of charge. Under this scheme, 8K streaming would presumably also be limited.

YouTube 4K premium

YouTube testing more ads and 4K for Premium. Photos: Reddit & PCMag

It may or may never happen but it is clear that YouTube is exploring ways to make its Premium plan seem more attractive. Many users have found ways to block the increasing number of ads on YouTube but there is obviously no way of getting access to Premium without paying or sharing. Netflix is already limiting 4K, HDR and Dolby Atmos to its premium plan. - Source: PCMag, Reddit (2)

Latest news


8K QD-OLED TVs and high-res QD-OLED monitors are getting closer

29 Nov 2022 | Rasmus Larsen |
El Hijo Apple TV

Apple names 'El Hijo' the Apple TV game of the year

29 Nov 2022 | Rasmus Larsen |
MGM Amazon

Amazon is reportedly planning for 12-15 theatrical movies per year

28 Nov 2022 | Rasmus Larsen |

First 240z QD-OLED monitors will launch in 2023

25 Nov 2022 | Rasmus Larsen |

LG Display: All new OLED TV panels produced now use 'EX' technology

24 Nov 2022 | Rasmus Larsen |
Android App Bundle (AAB)

Google is trying to solve Android TV's storage issues with new app format

23 Nov 2022 | Rasmus Larsen |
Black Friday

Black Friday 2022: Best deals on TVs, media players, TV audio, more

22 Nov 2022 | Flatpanels |
Apple TV+

Apple TV+ now includes a small selection of licensed titles in the US

22 Nov 2022 | Rasmus Larsen |