LG has launched a 136-inch 4K microLED TV complete with the latest Alpha 9 video processor and webOS platform. The company refers to it as a "luxury residential display".

At $299,999, LG's 136-inch microLED TV is even more expensive than Samsung's 110-inch microLED TV which costs $155,000. Both of the South Korean companies see an opportunity in ultra-luxury TVs.

- "With its groundbreaking performance, LG MAGNIT 4K 136-inch is a luxury residential display offering viewers the cutting-edge color, clarity and contrast of LG’s Micro LED combined with Alpha 9 AI-enhanced processing designed to present movies, TV shows or pieces of digital art optimally," said Michael Kosla, VP of LG Electronics USA. "Today’s discerning homeowners expect an increasingly high level of technological sophistication, and LG MAGNIT 4K 136-inch delivers with stellar visuals and an air of exclusivity that can’t be replicated in retail stores."


 LG's 136-inch Magnit microLED. Photo: LG

Up to 2000 nits peak brightness
If you are building a high-end home cinema, a microLED display will give you an experience that no projector can match. Besides deep blacks, high contrast and HDR capabilities, LG highlighted "exceptional brightness, years of lifespan, incredible viewing angles and excellent color gamut".

It delivers up to 2000 nits of true peak brightness – unlike the fantasy numbers in LCD TVs. In addition, it has a 120Hz refresh rate.

LG stressed that microLED has nothing to do with so-called 'LED TVs' which "are simply LCD TVs with LED backlighting" in the company's words. The same is true for 'miniLED TV', 'QLED TV', 'ULED TV' and 'XLED TV'.

On the other hand, LG's +100-inch microLED TVs typically consume thousands of watts. The company sells microLED TVs in sizes up to 325 inches diagonally.

 Also read: LG launches 97" G2 OLED TV in the US for $25,000

Magnit features many other of LG's TV features, too, including the Alpha 9 video processor, four HDMI ports, the webOS platform with streaming apps, and Apple AirPlay 2.


 LG's 136-inch Magnit microLED paired with B&O BeoLab 90 speakers. Photo: FlatpanelsHD

The TV will be sold through specially-certified partners including Bang & Olufsen stores that will offer it as a bundle with the high-end Beolab 90 speakers.

- "When paired with Beolab 90, LG MAGNIT delivers one of the most incredible home cinema experiences ever imagined," said Michael Kosla.