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Loewe unveils first TVs in syno-stone, the 'Iconic' OLED TVs

04 Nov 2022 | Rasmus Larsen |

German TV maker Loewe's new OLED TVs are made from a solid mineral material called syno-stone that is durable and non-porous. They will be available in 55 and 65 inches.

Loewe, now majority owned by Skytec, has unveiled two unique OLED TVs called 'Iconic'. They will be available in syno-stone in two color variants, Graphite Grey and Clay White. The company says that the goal was to design a 360-degree "sculptural, all-encompassing design icon".

- "Loewe iconic is not a standard TV, it refines the interior with its sculptural form into an artful and gallery-like living space. Thus, the home becomes more than just a room to live in – it becomes a place to indulge in art, craft and culture – with Loewe iconic as a lovingly designed focal point. The basis is the unique, high-quality installation solution made of Syno-Stone material, color variant Graphite Grey. Syno-Stone is a solid mineral material that is durable and also extremely hygienic thanks to its non-porous surface," said Loewe.

These are premium products that will compete in Europe with TVs from Bang & Olufsen. Like Bang & Olufsen, Loewe has partnered with the LG corporation for WOLED panels.


Loewe Iconic OLED TV

Loewe Iconic OLED TV in Graphite Grey. Photo: Loewe

Integrated soundbar with 5.1 option

The TVs feature 4K resolution and support for HLG, HDR10 and Dolby Vision. They also come pre-calibrated from the assembly line in Kronach, Germany. A 3.1-channel soundbar is integrated behind the fabric panel under the TV. It delivers 360W of total music power, according to Loewe, and supports Dolby Atmos, DTS:X, Multiroom via Play-Fi, and WDAL. The system can be expanded wirelessly to 5.1 by adding two rear speakers and subwoofer (e.g. Loewe klang mr1/3/5, Loewe klang sub1). Users can even add two separate front speakers and use the soundbar as a center channel, or pair older active speakers or active amplifiers via AVR adapters without an additional adapter solution.

Loewe Iconic OLED TV

Loewe Iconic OLED TV in Clay White. Photo: Loewe

There is a built-in 1TB hard drive and dual tuners for recording of TV channels. Loewe says that an Amazon FireTV Stick 4K Max is included for access to streaming services – probably a wise choice considering Loewe's "Smart TV" history. Loewe Iconic will be available in Europe starting in November 2022 for €6.499 / £6,499 in 55 inches and €7.999 / £7,999 in 65 inches.

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