Philips will in 2023 group its high-end and mid-range LCD TVs into two categories. Some of the models will feature Google TV while others will feature Philips' own Smart TV platform.

PML9308 and PML9008 will be known as 'The Xtra' and are designed to "make MiniLED performance more accessible", the company announced today in Amsterdam where FlatpanelsHD will soon get a chance to see the TVs in action. PUS8808 and PUS8507 will be known as 'The One' and offer features that Philips believes are essential.


The Xtra
PML9308 and PML9008 are LCD TVs with a miniLED backlight. Philips said that they deliver up to 1000 nits peak brightness – significantly less than the company's 2023 OLED TVs – and we are chasing confirmation on the number of miniLED dimming zones. They sit below OLED in the 2023 line-up.

They are both powered by the 7th generation P5 processor with version two of 'Ambient Intelligence' that can adjust brightness, gamma and colors to match your ambient lighting conditions using an improved light sensor built into the TV. 

Both ranges feature 3-sided Ambilight mood lighting but it is not the "next gen" version which is currently being reserved for the OLED models. PML9308 comes equipped with a 2.1ch Bowers & Wilkins sound system while PML9008 has a less powerful 2.0ch sound system developed by Philips.

All models from PUS8008 and up feature MediaTek's Pentonic 1000 chip and support Dolby Vision at 4K 120Hz – up from 4K 60Hz in previous models – which already works with select games on Xbox Series X and is expected to come to other devices and media players in the future.

Surprisingly, PML9308 and PML9008 will not come with Google TV that Philips is switching to from Android TV this year in most of the other models. We are chasing answers in Amsterdam to Philips' reasoning for integrating its own platform.

PML9308 will be available in the third quarter in 55 and 65 inches while PML9008 will be available in 55, 65 and 75 inches.


 Philips The One. Photo: Philips

The One
A couple of years ago, Philips introduced 'The One' branding for mid-range LCD TVs and it says that the initiative has been "hugely successful". These TVs are sold as offering the most essential features.

In 2023, PUS8808 has a 100/120Hz LCD panel while PUS8508 has a 50/60Hz LCD panel. However, PUS8508 will still accept 4K 120Hz input signals, which we expect to work much in the same way as in other recent LCD TVs – 120Hz refresh at half the vertical resolution.

In addition, the TVs will feature 3-sided Ambilight and the 7th generation P5 video processor. They switch from Android TV to Google TV, and PUS8808 has a swivel stand.

PUS8808 will be available in 43, 50, 55, 65, 75 and 85 inches while PUS8508 will be available in 43, 50, 55 and 65 inches, both starting in Q2 2023. Additional specifications can be found below in the TV Database (click the model names).

Philips 2023 LCD TVs – specifications
 FlatpanelsHD