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Roku launches its own TVs: Specifications and pricing

10 Mar 2023 | Rasmus Larsen |

There are new HD and 4K LCD TVs, some with full array local dimming, WiFi 6 and Dolby Vision and Atmos. The TVs are now available in sizes ranging from 24 to 75 inches in the US.

At CES 2023 in January, Roku announced a plan to launch its own TVs. Here they are. The first Roku-made TVs will be available alongside Roku TVs from other brands.

Roku Plus TVs

Roku Plus "QLED" LCD TVs. Photo: Roku

- "Now, we are thrilled to introduce Roku Select and Plus Series TVs, the first ever to be made by Roku, featuring the #1 smart TV OS sold in the U.S," said Mustafa Ozgen, President of Device Business, Roku. "A smart TV made by Roku just makes sense. When we combine our streaming leadership with our hardware expertise, it progresses the overarching ambition to innovate across the TV experience, benefiting all streamers with a Roku TV." There are two TV ranges called 'Select' and 'Plus', and they both use LCD display technology. The 'Plus' range adds quantum dots and full array local dimming. The number of dimming zones was not disclosed. Here are the most important specifications:
Select Series HDSelect Series 4KPlus Series 4K
Size 24", 32", 40"43", 50", 55", 65", 75"55", 65", 75"
Resolution HD/FHD 4K4K
Automatic Brightness 
Dolby Vision  
Local Dimming  
Expandable with
Roku Wireless Audio
2.1 Stereo2.1 Stereo4.1 Surround
Dolby Audio™
Dolby Atmos   
Wi-FiWi-Fi 4Wi-Fi 5Wi-Fi 6
Voice Push-to-talkPush-to-talkHands-free & Push-to-talk
Lost Remote Finder
Private Listening
Personal Shortcuts
Rechargeable Battery
Roku's Plus models support HDR10, HLG, HDR10+ and Dolby Vision but these are not the TVs you should buy for spectacular HDR pictures. They also support Dolby Atmos audio and HDMI eARC. Audio is expandable with Roku's wireless speakers for up to 4.1 surround sound. They also support WiFi 6 and Bluetooth. Roku Select and Plus Series TVs are now available in the US exclusively at Best Buy with HD and 4K models ranging 24 to 75 inches.

The first Roku-made TVs – pricing

  • 24" Roku Select 24R2A5R, HD LCD TV - $149.99
  • 32" Roku Select 32R2A5R, HD LCD TV - $199.99
  • 40" Roku Select 40R2A5R, HD LCD TV - $279.99
  • 43" Roku Select 43R5A5R, 4K LCD TV - $319.99
  • 50" Roku Select 50R4A5R, 4K LCD TV - $379.99
  • 55" Roku Select 55R4A5R, 4K LCD TV - $429.99
  • 65" Roku Select 65R4A5R, 4K LCD TV - $599.99
  • 75" Roku Select 75R4A5R, 4K LCD TV - $799.99
  • 55" Roku Plus 55R6A5R, 4K "QLED" LCD TV - $649.99
  • 65" Roku Plus (65R6A5R), 4K "QLED" LCD TV - $799.99
  • 75" Roku Plus 75R6A5R, 4K "QLED" LCD TV - $1,199.99
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