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Philips unveils 2024 Ambilight OLED TVs with up to 3000 nits, 42-77"

23 Jan 2024 | Rasmus Larsen |

Philips has today unveiled its 2024 line-up of OLED TVs with an improved two-dimensional Ambilight Plus system, even brighter MLA OLED panels, B&W speakers, and more.

OLED959, OLED909 and OLED809 will replace last year's OLED908 and OLED808 as the high-end TV models offering Philips' best picture quality.

They will compete with the latest MLA OLED TVs and QD-OLED TVs from other major brands in Europe. To set them apart, the company is once again highlighting Ambilight which for 20 years has been a unique feature to Philips TVs. Ambilight is now so integral to the Philips TV product that the company has rebranded them as Ambilight TVs.


Ambilight Plus in OLED959

The 2024 flagship OLED959, which will be available in only 65 inches in the third quarter, is the first to feature Ambilight Plus, a new two-dimensional version of the mood lighting system with extended light spread. FlatpanelsHD will get a first look later this week.

Philips OLED959 OLED909

Left: Philips OLED909. Right: Philips OLED959. Photo: Philips

- "The Ambilight Plus system builds on the sophistication of the Next Gen version by adding multiple lenses to the individual rear-mounted colour LEDs. Ambilight Plus can create a more dynamic, larger overall halo with more resolution and can project up to four different halos at different depths to add a new two-dimensional impact to the overall immersive effect," explained Philips. In addition, OLED959 will offers Philips' most powerful speakers in the form of a 102W 5.1.2-channel sound system developed in partnership with Bowers & Wilkins. It has front, side and up-firing units for Dolby Atmos, and lets you connect an optional subwoofer. It comes with a floor stand but can also be wall mounted.

MLA OLED with up to 3000 nits

Stepping down from OLED959, OLED909 will be available in June in 55, 65 and 77 inches, with a 3.1-channel Bowers & Wilkins sound system (external subwoofer still possible) and 4-sided Ambilight instead of Ambilight Plus. Both of the 9-series OLED ranges feature the second-generation MLA OLED panel, also known as Meta 2.0, where micro lenses are used to boost peak brightness up to 3000 nits, according to Philips. This will most likely be exclusive to the Vivid picture mode so it remains to be seen how high peak brightness is in calibrated mode.

Philips OLED909

Philips OLED909. Photo: Philips

Both also feature the '8th generation P5 AI' video processor with Ambient Intelligence V3 for improved ambient light level optimization. OLED959 has a more powerful twin-chip version of P5 that further adds enhancement systems for sharpness and gradation. - "AI Machine Sharpness V2 uses new algorithms and the additional power of the new twin chip P5 AI to create more detailed and super realistic pictures while the new Smart Bit Enhancement V3 algorithm extends 8-bit video to near 14-bits precision – to solve any banding in low-quality, greyed zones, without detail loss in other parts of the picture," explained Philips with reference to the 8th Gen P5 AI Dual Engine in OLED959. In addition, OLED909 and OLED959 feature 144Hz VRR support for SDR, HDR10 and Dolby Vision for the first time along with a new Game Bar menu to quickly change gaming-related settings. The company further highlighted that motion smoothing can now be applied to game mode through a new 'Smooth' option, which adds around 31ms of total input lag in exchange for even smoother gameplay. Note that 144Hz is only relevant for PC gaming as the PS5 and Xbox Series X consoles are currently limited to 4K 120Hz output. There is currently no 83-inch option planned.

OLED809 in 42 to 77" sizes

The new 8-series, OLED809, will be available in May in 42, 48, 55, 65 and 77 inches as a more affordable option. It will not include the MLA OLED panel but instead the OLED EX panel with up to 1300 nits peak brightness, according to Philips. Still, like the flagship models, OLED809 features the new P5 AI Gen8 processor, the new Game Bar, and up to 144Hz VRR for SDR, HDR10 and Dolby Vision, in addition to 3-sided Ambilight. It is equipped with 70W 2.1W speakers (50W in 42").

Philips OLED809

Philips OLED809. Photo: Philips

This is on top of all of the existing features such as Dolby Atmos, HDR10+, two HDMI 2.1 ports etc. In some of its LCD models Philips is moving to its own Titan OS, but the OLED models will remain on Google TV with built-in Chromecast, Assistant, and other Google features. There was no mention of a successor to last year's OLED708 range in the initial announcement but FlatpanelsHD is chasing more details and impressions this week at the launch event in Barcelona where we will get to see the new TVs and technologies in action.

2024 Philips OLED TVs – specifications

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