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Max begins European roll-out today: 'Dune Part 2' now streaming

21 May 2024 | Rasmus Larsen |

HBO Max and Discovery+ are today merging in large parts of Europe. The new streaming service Max is now available here. Dune Part 2 also premieres today on Max.
Update June 11: Starting today, Max is now also available in France, Poland, Netherlands, and Belgium. Follow this link.
Following the launch in North America in May 2023, Max is today launching in Andorra, Bosnia and Herzegovina, Bulgaria, Croatia, Czech Republic, Denmark, Finland, Hungary, Kosovo, Moldova, Montenegro, North Macedonia, Norway, Portugal, Romania, Serbia, Slovakia, Slovenia, Spain, and Sweden. It will soon expand to Poland, Netherlands, France, and Belgium too. Max will have a different pricing structure than HBO Max. Here is an example from Spain:

Max pakker

Max pricing in Spain. Screenshot: FlatpanelsHD

There will be an optional Max Sports plan too that will be available on top for €5/month. It will include tennis from Roland Garros, cycling from the Giro d'Italia, La Vuelta a España and Tour de France and golf from the PGA Tour, amongst other things, depending on the region. In Norway, Sweden, Denmark, Finland, Netherlands, Romania, Poland, France and Belgium there will also be a cheaper ad-supported plan.

4K is now a premium option

Max offers content from HBO, Warner Bros, Discovery, Cartoon Network, Adult Swim, ID, TLC and the DC universe. This includes titles such as Barbie, Game of Thrones, Friends, House of the Dragon, Succession, Wonka and Dune. With the European launch today, Max is also debuting Dune Part 2 in all available regions in 4K. Unfortunately, Max is moving 4K, HDR10, Dolby Vision and Dolby Atmos to the most expensive Premium plan. Subscribers with lifetime discount will keep the 50% discount on the Max Standard plan, but UHD support will eventually be removed. It is not possible to upgrade to the Premium plan without losing the 50% discount, according to Max.

There's a new app

If you are an existing HBO Max subscriber, you will have to delete the HBO Max app and download the new Max app, which is available starting today. You can use your existing login credentials. The app can be downloaded on Amazon Fire TV, Android TV (Google TV), Apple TV (tvOS), LG webOS Smart TVs (webOS 3.5 or later), Samsung Tizen Smart TVs (2016 or later), Roku, PlayStation, and Xbox. The mobile app supports AirPlay and Chromecast.

Max app

Dune Part 2 is now available on Max in all regions. Screenshot: FlatpanelsHD

We refer to the table for more information including a list of devices with 4K support for Max. The app is not currently available on smaller TV platforms such as Panasonic's MyHomeScreen, Hisense's Vidaa, and Titan OS in some Philips TVs.

Goodbye HBO Max. Welcome Max

This is the goodbye to HBO Max, while Discovery+ will remain available as a separate app for the time being, despite Discovery content also being available through Max. The new streaming service Max is available now from max.com here.

Max – supported platforms

Amazon Fire TV Fire OS 5 or later, including Amazon Fire TV Stick, Echo Show 15 and Smart TVs with built-in Fire TV. Android TV and Google TV Android TV OS 5.1 or later. This includes Android TV and Google TV devices from Sony, Panasonic, Philips, Sharp and TCL as well as Chromecast with Google TV. Apple TV Apple TV 4K or Apple TV HD with tvOS 14 or later LG smart TV LG smart TV with webOS 3.5 or later PlayStation (in select countries) PlayStation 4 and PlayStation 5 Roku (only in France) Most Roku TV and streaming players with Roku OS 11 or later Samsung TV Samsung TV (2016 models and later) Xbox (in select countries) Xbox One and Xbox Series X|S Cast - AirPlay or SharePlay - Chromecast Supported 4K devices - Amazon Fire TV - Android TV and Google TV - Apple TV 4K - AirPlay 2 compatible 4K TVs - Google Chromecast Ultra and Chromecast with Google TV - 4K LG smart TV - iPhone and iPad - PlayStation 5 - Roku Ultra, Roku Ultra LT, Roku Streaming Stick 4K+, Roku Streaming Stick 4K, Roku Streaming Stick+, Roku Express 4K+, Roku Express 4K, Roku Premiere+, Roku Premiere, Roku Smart Soundbar, Roku Streambar, Roku 4K TV, Roku 8K TV and Roku 4 (only in France) - Samsung Tizen 4K TV - Xbox One X|S - Xbox Series X|S Supported HDR10 devices - Amazon Fire TV - Android TV and Google TV - Apple TV 4K - AirPlay 2 compatible 4K TV - Chromecast with Google TV - 4K LG smart TV - iPhone and iPad - PlayStation 5 - Roku Ultra, Roku Ultra LT, Roku Streaming Stick 4K+, Roku Streaming Stick 4K, Roku Express 4K+, Roku Express 4K, Roku Premiere+, Roku Premiere, Roku Smart Soundbar, Roku Streambar, Roku 4K TV and Roku 8K TV (only in France) - Samsung Tizen 4K TV - Xbox One X|S - Xbox Series X|S Supported Dolby Vision devices - Amazon Fire TV - Android TV and Google TV - Apple TV 4K - AirPlay 2 compatible 4K TV - Google Chromecast Ultra and Chromecast med Google TV - 4K LG smart TV - iPhone and iPad - Roku Ultra, Roku Ultra LT, Roku Streaming Stick 4K+, Roku Streaming Stick 4K, Roku 4K TV, and Roku 8K TV (only in France) - Xbox One X|S - Xbox Series X|S Supported Dolby Atmos devices - Amazon Fire TV - Android TV and Google TV - Apple TV 4K - AirPlay 2 compatible device - 4K LG smart TV - iPhone and iPad - Microsoft Edge browser - PlayStation 5 - Roku Ultra, Roku Ultra LT, Roku Streaming Stick 4K, Roku Streaming Stick+, Roku Express 4K, Roku Premiere, Roku 4K TV, Roku 8K TV, Roku 4 (only in France) - Samsung 4K TV - Xbox
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