Your browser is not Javascript enable or you have turn it off. We recommend you to activate for better security reasonMax gets even more expensive - FlatpanelsHD

Max gets even more expensive

05 Jun 2024 | Rasmus Larsen |

Streaming service Max has announced another price increase in the US, with the standard ad-free plan going up to $17/month and the premium (4K) ad-free plan rising to $21/month.

The price increase takes effect immediately for new subscribers, while existing subscribers will see the new rates applied starting from their first billing cycle after July 4th, according to the company.

This is the second price hike in 17 months after the increase in January 2023 when HBO Max first raised its prices.

The ad-supported plan will remain at $10/month or $100/year. The ad-free plan will increase from $16 to $17/month or from $150 to $170/year. The premium ad-free plan will rise from $20 to $21/month or from $200 to $210/year.

Max's pricing will remain unchanged in Europe, where it launched last month.

4K remains a premium feature

Despite the price increase, 4K, HDR10, Dolby Vision and Dolby Atmos are still reserved for the premium ad-free plan. This was not the case when HBO Max was available but with the relaunch of Max, Warner Bros Discovery has adopted a strategy similar to Netflix's. Max is not the only streaming service to raise prices. Regular price increases are also being seen these years from Disney+, Netflix, and other streaming services.

Sign up for FlatpanelsHD's newsletter

The latest news, in-depth articles, reviews, and exclusives in your inbox.

Latest news

Roky bright
14 Jun 2024 | Rasmus Larsen |
Hisense 8K Association
14 Jun 2024 | Rasmus Larsen |
Sony UHD Blu-ray
13 Jun 2024 | Rasmus Larsen |
Apple Immersive Video
13 Jun 2024 | Rasmus Larsen |
Inside Out 2 HDR
12 Jun 2024 | Rasmus Larsen |
Max EU
11 Jun 2024 | Flatpanels |
Severance season 2
11 Jun 2024 | Rasmus Larsen |
Sonos Era 300 Atmos
10 Jun 2024 | Rasmus Larsen |