The new QD-OLED panel intended for 2025 TVs will be 30% brighter than last year's panel, reaching over 4000 nits peak brightness, according to Samsung Display.

Samsung Display, the manufacturer of the QD-OLED panels used in TVs from Samsung Electronics and Sony, the announcement today ahead of CES 2025 next week.

- "The newly unveiled 2025 QD-OLED incorporates advanced panel driving technology and new organic materials, achieving a peak brightness of over 4,000 nits based on the combined brightness measurement of red, green, blue light. This makes it the brightest OLED TV panel currently available – about 30% brighter than SDC’s previous year models," announced Samsung Display.


For 2025 QD-OLED TVs
The panel is expected to debut in at least the Samsung S95F, set to be unveiled at CES 2025 next week, and could appear in additional 2025 models later this year.

However, the actual peak brightness of the TVs is not expected to reach 4000 nits in calibrated mode. Last year, Samsung Display claimed that the 2024 QD-OLED TV panel would achieve 3000 nits but in our review of the Samsung S95D we measured it at "only" 1600 nits in calibrated mode.

 Also read: LG unveils 2025 OLED TVs with 4-stack panel, brighter HDR, 165Hz, new remote
 Also read: Sony sets its sights on 4000 nits as HDR's next frontier

LG Display is also expected to roll out a significantly improved and brighter OLED TV panel for 2025.


 The 2025 QD-OLED TV panel. Photo: Samsung Display

Monitors and next-gen display tech
In addition, Samsung Display will officially unveil its 2025 QD-OLED monitor panels at CES 2025, including 27-inch 4K 240Hz and 27-inch 500Hz QD-OLED models.

These 4th generation QD-OLED monitors panels use a more efficient 5-layer tandem OLED design. PC monitors built on the panels have already been announced by several consumer brands.

The company also teased next-generation display technology. FlatpanelsHD will visit Samsung Display during CES, so stay tuned.

- "The new monitor panels feature the highest pixel density among currently available self-emissive monitors. Additionally, next-generation technology with even higher picture quality will also be unveiled," said Samsung Display.