In 2025, The Frame will also be available in a Pro model with improved picture quality – for the first time with edge miniLED – and a wireless One Connect box.
Samsung has seen success with The Frame, which doubles as a digital photo frame when not in use. So much so that we have seen a number of other brands launch competing products such as the TCL Nxtframe and Hisense Canvas.
In 2025, Samsung will launch The Frame and The Frame Pro, both featuring the latest version of Tizen. The Pro model includes Samsung's new AI features, powered by the NQ4 Gen3 processor. The Frame will be available in sizes ranging from 43 to 65 inches, while The Frame Pro will be available in 65 to 85 inches.
Frame Pro gets "miniLED", wireless box
The two biggest upgrades in The Frame Pro, which still has a matte display, are miniLED and a wireless version of the external One Connect box.
However, the miniLED system is different from what you see in high-end LCD TVs from Samsung, TCL, Hisense and others. Here, it is actually edge-lit miniLED, with the miniLEDs placed along the bottom edge and some basic edge dimming in action. Having seen the TV at CES, we can report that the picture quality is improved but it is still far from the miniLED performance seen in high-end TVs.
The same edge miniLED system will be deployed in the QN70F.
The Frame (left) and The Frame Pro (right). Photo: FlatpanelsHD
The other change is a wireless version of the One Connect box, which relies on WiFi 7 along with some proprietary technology. Samsung claimed that latency is extremely low and that the wireless communication is omni-directional and robust, allowing the box to be placed away from the TV inside wooden furniture. We did not experience any signal dropouts during our demos at CES.
The TV will of course need its own power cable.
The Wireless One Connect is smaller since it no longer houses the TV's power supply. Photo: FlatpanelsHD
Art Store expands to all 'QLED' LCDs
In addition, Samsung will expand the Art Store to all 2025 "QLED" LCD models, i.e. Q- and QN-series models. The Art Store will also expand to microLED TVs.
Samsung explained that the other TV models will get the full Art Store, with over 3000 curated art pieces. However, getting art pieces to display will be a more manual process compared to the automation built into The Frame, Samsung explained to FlatpanelsHD.
Lastly, Samsung announced a partnership with Art Basel to make The Frame the official art display of the event.
- “As our mission is to power the world of art, having Samsung as our official global display partner is helping us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways,” said Hayley Romer, Chief Growth Officer at Art Basel. "Through The Frame and the Samsung Art Store, art lovers can bring world-class works into their homes, transforming how they engage with and appreciate art."
