The three RCA-branded 4K TVs, ranging in sizes from 50 to 65-inch, are based on the Roku operating system. Prices start at $600 dollars.
RCA 4K Roku TVs
Roku has partnered with TV manufacturers to let them build TVs based on the RokuOS. The three new 4K TVs will be sold under the RCA TV brand,
- "Roku offers our customers an incredible experience through its easy-to-use user interface and huge choice of content. With the holiday season almost upon us, we expect our 4K Roku TVs, at a price that won’t break a family budget, to be a firm favorite," said Aaron Herzog, president of Display-Vu, licensee of RCA.

From the Roku store you have access more than 5000 apps and a universal search feature that supports over 500 streaming services. The TVs will also receive the upcoming RokuOS 8 update.
A line-up of RCA-branded HD Roku TVs was launched this summer.
Prices start at $600 dollars for a 50-inch model. The 55 and 65-inch models are available for $700 and $1100 dollars, respectively, through Walmart.