TCL still has separate line-ups for Europe and North America but there are more similarities this year with Google TV, miniLED zone dimming, and extensive gaming features. Here's TCL's 2023 TV line-up.

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TCL is increasing the number of dimming zones in its 2023 miniLED models, with up to 896 zones on the EU C845 and up to 2300 zones on the US QM850G. Some of the cheaper models will also have zone-dimming.

The new TVs will be available in sizes up to a massive 98 inches in the US. In Europe, the 98-inch C735 from 2022 will for now carry over into 2023. It will be upgraded at some later point.


 TCL QM850G. Photo: TCL

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TCL's high-end models are designed to compete directly with "Neo QLED" from Samsung, "ULED" from Hisense, and high-end LCD TVs from Sony. TCL CSoT is now supplying many of the competitors with LCD panels as South Korea's LCD panel production has collapsed.

 Also read: Review: TCL C845 (miniLED LCD)

TCL has unveiled only its 4, 5 6, 7 and 8-series so we expect a 9-series TV of some sort to appear in Europe and/or North America later this year, as TCL has teased that it will launch a miniLED LCD TV with around 5000 dimming zones in the second half of 2023 – maybe at IFA in early September.

At CES in January, the company teased that it would launch its first QD-OLED TV in late 2023 but later backtracked on the announcement, so we will just have to see how it develops. On the sideline TCL is continuing its work on inkjet-printed RGB OLED panels, the company has confirmed to FlatpanelsHD, even after its Japanese partner JOLED filed for bankruptcy earlier this year.


 TCL is positioning C745 as its value-for-money gaming TV. Photo: TCL

TCL has quickly risen from a no-name outside China to a force in the TV industry and last year it overtook LG to become the second largest TV maker in terms of unit sales (but not TV revenue), according to Omdia. In North America, TCL established its position through a partnership with Roku so it is noteworthy that it has now switching to Google TV in North America. TCL has been using Google TV (and Android TV) in Europe for years.

TCL says that it will continue to offer Roku TVs but all of the big announcements in 2023 from the company are Google TVs in both Europe and North America. All Google TV come with access to the Google Play store, built-in Chromecast and Google Assistant. In Europe, TCL also supports Apple's TV features in its Google TVs; AirPlay 2 and HomeKit.

Roku TVs will instead occupy the mid-range segment for TCL in North America in competition with the company's first Fire TV model. TCL introduced Fire TVs in Europe in 2022 but so far no plans for new 2023 have been announced for Europe.

There are no new 8K models in TCL's 2023 line-up.

Powering TCL's high-end TVs is now typically a MediaTek chip but TCL has not yet moved to the Pentonic 1000. There is also a companion video processor that the company is calling AiPQ 3.0 due to its "AI" picture functions – just like other TV makers. Due to the limitations of the MediaTek SoCs there are only two HDMI 2.1 ports with 4K 120Hz (and 144Hz), VRR, and ALLM support.


 TCL's Game Bar 2.0

TCL is highlighting other gaming features such as HGiG and a Game Bar 2.0 with handy access to gaming functions. There is 'Game Accelerator' which is a system that can double the refresh rate of the TV from 120hz to 240Hz or 60Hz to 120Hz by halving the vertical resolution, effectively from 4K to 1080p, to let a PC transmit up to 1080p 240Hz to the TV, depending on the model. The technology is also known as DLG (Dual-Line Gate).

The speakers are stereo systems with support for both Dolby and DTS audio formats as well as HDMI eARC for audio output and passthrough.


 TCL C845. Photo: TCL

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TCL supports all four major HDR video formats; HDR10, HDR10+, HLG and Dolby Vision.

TCL also supports WiFi 6 and Bluetooth 5.2 in a few models.

You can recognize a 2023 TCL TV in North America quite easily as TCL has changed its model nomenclature, dividing models into Q-series and S-series models with '50' being the number used for a 2023 model, for example QM850G. The The model names end on G for Google TV models, F for Fire TVs, and R for Roku TVs. In Europe, 2023 models can be recognized by the number '4' in the model name, for example C845 (while C835 is a 2022 model and C825 a 2021 model).

Here is the 2023 line-up with European models first, North American models after. The overview will automatically get updated if TCL announces additional models for the second half of the year.


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