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LG IPS7 bezel marketing trick
Buyers expose LG's IPS7 bezel marketing trick


By Rasmus Larsen (@flatpanels)
13 Aug 2012

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LG recently unveiled the IPS7 monitors with extremely slim 1.2 mm bezels or so they claim. Early buyers have exposed LG’s slightly too creative marketing. The bezel on the IPS7 monitors are nowhere near as slim as advertised. In fact, it is almost 10 times as wide.

No slim-bezel IPS7 monitors

With the new IPS7 monitors LG boasted an extremely slim bezel of just 1.2 mm, making the monitors ideal for multi-monitor setups. LG has sent out marketing pictures (see below) and features several videos on YouTube highlighting the thin bezel. The 1.2 mm bezel monitor is even shown on the box that the IPS7 monitor arrives in. Unfortunately, the marketing material has turned out to be a bit rosier than reality.

LG’s new IPS7 monitors
This is how LG originally presented the IPS7 with a super slim bezel


Several early buyers have pointed out that the bezel is nowhere near 1.2 millimeters. In fact, it is actually 11 millimeters wide. Two YouTube videos (1, 2) clearly show how the bezel is much wider than claimed.

Bezel on LG IPS7
But the bezel is actually much wider, picture source: TechCentury


LG's reaction

LG has since removed all marketing material from most of its web pages. However, the slim-bezel IPS7 pictures remain online at LG’s Australian website and the promotional videos on YouTube are also still promoting the thin bezel. It is also unclear if LG has removed the slim-bezel pictures from the packaging.

Bezel on LG IPS7
The bezel is 11 mm wide; nowhere near 1.2 mm, picture source: TechCentury


FlatpanelsHD contacted LG about the matter. LG confirms that they are indeed in a process of removing all marketing-related material based on the wrong slim-bezel information. LG apologizes and clarifies that only the outer bezel is 1.2 mm but that an inner bezel adds to the width.

- Source: TechCentury




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