At Apple’s watch event, the new stand-alone service HBO Now was announced for the US. As rumored it will cost $15 per month and be exclusively available on Apple TV. Apple will also lower the price for Apple TV to $69.

Only on Apple TV
This is a big catch for the small Apple TV box that has not seen its hardware updated for years. It will be the only streaming box that can stream HBO Now at launch (exclusivity will last three months).

HBO Now will launch before the debut date of Game of Thrones season five, which is slated for April 15. Prices at $15, Now will offer access to HBO’s complete catalogue of TV series and films.


- “All you need to get HBO Now is a broadband connection and an Apple device,” said HBO CEO Richard Plepler

Apple is reducing the price of Apple TV to $69 instead of launching new hardware. A free month will be available to everyone who sign up in April. You can already subscribe from an iPhone, iPad or Apple TV.