The world’s second-largest video subscription service is still absent on Apple TV but that will reportedly change this summer with an Amazon Video app, according to a report by Recode.
A strained relationship
Apple TV has Netflix, HBO, YouTube, and most other global and local apps. But it is missing Amazon Prime Video that analysts believe is the second-largest player after Netflix.
Apple and Amazon have had a strained relationship for years. Amazon wants, besides its subscription video service, its movie store on Apple’s tvOS and iOS but does not want to pay a 30% cut of sales to Apple. In response, Amazon removed Apple TV from shelves in October 2015, the same month that Apple TV4 with tvOS was launched.
The parties are now close to an agreement to bring an Amazon Video app to Apple TV so you no longer have to rely on Airplay. The app is reportedly coming “this summer”.
- “It’s unclear what got the two companies to reach an agreement, though some industry observers suggest that any pact would have been worked out, at a high level, by CEOs Tim Cook and Jeff Bezos,” Recode reported.
So why now?
So why now? Apple TV4 has been on the market since late 2015 and none of the two have been in a rush to reach a deal. However, rumor says that a new version with 4K and HDR is coming soon.
Something could indicate that Apple is currently on the lookout for partners to deliver movies and TV series in 4K and HDR quality. Amazon is one of the few who can.
The quoted ”this summer” timeframe could also suggest that an Apple TV4 with 4K and HDR will be unveiled at the annual developer conference, WWDC 2017. It kicks off on June 5.
Amazon launched its video streaming service globally in December 2016.