Apple TV+ is getting more expensive for the second time, and Apple Arcade is seeing its first price increase. As a consequence, Apple One is also getting a price hike.

The new prices are shown on Apple's website, but the company has yet to inform existing customers, so it is unclear when the price increase will take effect. As of now, it only applies to new subscribers.

Apple has not commented on the reasons behind these price increases.

Update: Apple has issued the following statement: 
- "The subscription prices for Apple TV+, Apple Arcade, Apple News+, and Apple One will increase in the US and select international markets beginning today. Existing subscribers will see these price increases 30 days later, on their next renewal date."


The price increases
Streaming service Apple TV+ is increasing in price, going from $7 to $10 USD or Euro per month. This marks the second price increase, with the first one occurring in October 2022. Apple TV+ remains cheaper than most other major streaming services.

Apple Arcade, the company's subscription game service, is also experiencing its first price hike since its launch in 2019. The new cost will be $7 USD or Euro per month. A selection of Arcade games is available across Apple's platforms, including Apple TV.

These significant price increases will also affect Apple One, the company's bundle.

Here are the new prices in US dollars, Euro (based on Germany) and UK pounds:

Apple TV+, Arcade and One pricing
Apple TV+
From $6.99 / €6.99 / £6.99 per month to $9.99 / €9.99 / £8.99

Apple Arcade
From $4.99 / €4.99 / £4.99 per month to $6.99 / €6.99 / £6.99

Apple One
Individual: From $16.95 / €16.95 / £16.95 per month to $19.95 / €19.95 / £18.95
Family: From $22.95 / €22.95 / £22.95 per month to $25.95 / €25.95 / £24.95
Premier: From $32.95 / €31.95 / £32.95 per month to $37.95 / €34.95 / £36.95 
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