LG has added a new member to its OLED TV family. The A7 is a more affordable OLED model with Full HD resolution but without HDR support.

LG 55-inch A7 OLED
Earlier this year, LG unveiled a full line-up of five OLED models (B7, C7, E7, G7, and W7). All of them feature 4K resolution and support for High Dynamic Range. LG is now adding the A7 model to the line-up.

As the name implies, A7 will be LG’s most affordable 2017 OLED TV. To hit the lower price point, LG has implemented 1080p HD resolution, excluded support for HDR, and equipped the TV with an old version of webOS, namely webOS 2.0 that was introduced in 2015.


The Korean manufacturer has in the past few years offered several Full HD OLED TVs but most of them have seen limited uptake by consumers due to a curved form factor. LG’s new A7 is completely flat and the look largely resembles that of the current B7. There are 20W stereo speakers built-in.

Despite missing 4K resolution and HDR, LG says that A7 offers the “supreme image quality the world longs for”. This includes perfect blacks, very fast response time, vivid colors, and close to perfect viewing angles.

LG A7 OLED is available only in a 55” size (55EG9A7) in select European countries, including Germany, France, Netherlands, and Austria, as well as Asia. It is listed for between 1500 to 1800 Euro, depending on your country. More information is available on LG's webpage. No launch details have been announced for the US.