Shortly after Sony cut the price of PlayStation 4 in the US and Canada, the company has announced a similar price cut for Europe. The new price is €349.99.
Cheaper PlayStation 4 in Europe
Sony recently shaved off $50 dollars in the US and is now doing the same for Europe and the Middle East ahead of the crucial Holiday season.
Starting today, the 500GB PlayStation 4 will be available for €50 Euro less across Europe. Sony is also cutting the price in New Zealand and parts of the Middle East. The 500GB PS4 is now available for the same price as a 500GB Xbox One.

The new lower price for the 500GB model is now €349.99/Ł299.99. Sony will also start selling a range of new bundles.
- Source: PlayStation