Sony Pictures is shutting down its 'ULTRA' 4K movie streaming service on July 26, 2019, according to a report by HDreport. It was one of the first services to sell movies in 4K resolution.
Sony ULTRA shutdown
Sony's 4K movie service was launched in the US in 2016 and has been branded as "a premium 4K service" for Sony 4K TVs. It later expanded to compatible PCs and started offering 48-hour rentals in addition to the purchase option.
ULTRA is now shutting down. Sony Pictures has been informing customers via email that it will shut down service on July 26, 2019.
Sony explains that customers can transfer eligible movies to the Movies Anywhere locker. However, only movies that were available for direct purchase can be transferred.
- "Only movies that were available for direct purchase on the Android and Windows ULTRA apps will be part of this Movies Anywhere code transition," said Sony Pictures.
Besides Sony's ULTRA, the Ultraviolet movie locker service will shut down in July. These shutdowns demonstrate the perils of purchasing digital movies on unproven services but on the other hand Movies Anywhere should mitigate most of the issues - at least in the US.
To retain access to your digital purchases from Sony ULTRA it is important to transfer them to Movies Anywhere before July 26.
- Source: HDreport
