Sony reveals US pricing for X950H and X800H 4K LCD TVs

Sony's X950H series will start at $1200 for a 49-inch model while the mid-range X800H series will start at $700 for a 43-inch model. X900H is also listed at some retailers.

Sony 2020 LCD TV pricing
Sony did not announce pricing details for all of its new 4K LCD TVs for 2020 but here is a starting point. 

The high-end X950H with 4K, Android, X-Wide Angle, and zone dimming will cost $1200 for a 49-inch model and $5000 for a 85-inch model, which is similar to last year's X950G (no 49-inch model existing). Sony did not announce pricing for the 55, 65, and 75-inch X950H but for reference last year's models stood at $1400, $2220, and $3500.

 Also read: Sony unveils 2020 line-up of 8K & 4K Full Array LCD TVs

Sony's mid-range X800H with 4K, Android, and Apple features will start at $700 for a 43-inch model and reach $2700 for a 85-inch model. We refer to the table below for more information.



The company did not announce pricing for its X900H range but some retailers have them listed with an "early may" launch estimate. For example, US retailer Value Electronics have X900H listed for $1000 (55"), $1400 (65"), $2200 (75") and $3500 (85") and although official pricing may differ somewhat this should be in the ballpark.

Sony will announce pricing details for its new 4K OLED TVs and 8K LCD TVs later. Other TV manufacturers have yet to announce pricing for 2020 TVs.

Sony X800H and X950H will start shipping in February/March. Amazon has started taking pre-orders for some of the models.

Sony X950H & X800H - pricing
X950H
85" - $4,999.99 MSRP
49" - $1,199.99 MSRP

X800H
85" - $2,699.99 MSRP
75" - $1,799.99 MSRP
65" - $1,199.99 MSRP
55" - $999.99 MSRP
49" - $749.99 MSRP
43" - $699.99 MSRP
- Source: Sony