Sony's first 48" OLED TV will cost €1900 / £1800

Sony's first 48-inch OLED TV will be available in Europe starting from August for €1900 and £1800. It is a new high-end A9 model.

48" high-end TV from Sony
Over the last decade, we have seen TV makers push their best picture quality and most advanced features up into larger screen sizes. First 46 inches, then 55 inches, and now even 65 inches for some TV brands.

That changes in 2020 with the launch of the first 48-inch OLED TVs. The smaller panel is, besides higher pixel density, identical to the larger 55 to 77 inch panels, so you will get the same great picture quality. This includes 4K resolution, 100Hz, pixel-level luminance and color control for HDR as well as accurate colors in up to DCI-P3.

 Also read: Sony 2020 TV line-up

LG was the first manufacturer to launch a 48 inch OLED model and starting next month, August, Sony will also offer a 48 inch OLED TV in Europe, with availability in other regions including North America to follow later. It is a new high-end A9 model with Android TV, Acoustic Surface sound, Dolby Vision, Dolby Atmos, AirPlay 2, and more. 



Sony UK and Sony Germany have today announced that the 48-inch model will cost £1800 and €1900 at launch. It will start shipping in Europe in late August. This puts it approximately 200 to 300 Euro or pounds higher than LG's 48 inch model, which unlike Sony's model features HDMI 2.1 ports and features.

Sony has confirmed only a 48-inch A9 model for 2020 but it may have more to share in early September during IFA. We expect to see 48 inch OLED TVs from other TV makers announced at the same time.

At launch, a 48 inch OLED TV will be significantly more expensive than a 46 to 50 inch LCD TV but in terms of picture quality it is night and day.

Sony A9 OLED - suggested retail price
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