8K TV sales are so slow that TCL is pressing the pause button. The Chinese TV maker has no plans to launch any 8K TVs this year.
The confirmation came during a CES 2023 briefing with TCL's leadership team for North America.
- "(We're) not planning any 8K TVs for 2023. Looking at the market, it is not what people had expected. So focus is on 4K and to make the best 4K TVs we can. We are just not seeing the huge demand for 8K," said Scott Ramirez, VP of Product Marketing and Development, TCL North America.
TCL Europe's CES announcements did not include any 8K TVs either. The full European line-up will be announced this spring. TCL Europe did not launch any 8K TVs in 2022. Update: The 8K Association confirms (link) that TCL Europe will not launch any new 8K TV this year.
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TCL's first 8K TV for the North American market, R648, was launched in 2021. Photo: TCL
TCL launched its first 8K TV for Europe in 2020 and its first 8K TV for North America in 2021 which carried over into 2022. In 2023, TCL North America will instead focus on 4K TVs with the new Q and S series.
LG is also scaling back 8K in 2023. Samsung, which was the first major TV brand to launch 8K, will continue to offer 8K LCD TVs in 2023.
